Before I started in fashion, I actually went to school for illustration and worked as an editorial illustrator for close to ten years. When the recession hit and publishing went off the cliff though, it pretty much literally took all my work with it overnight. So I decided to go back to school for Historic Preservation and I got pretty antsy not drawing & painting day in day out anymore so I started sewing, started a silly blog (long since deleted) and here we are!
As for my vision and why this is important to me, it's what I love doing and I want to see Ilana Kohn continue to grow at a healthy pace and remain a place where we work as a tight knit team that really truly enjoy coming to work everyday.
I think both customer experience and brand image are pretty closely intertwined. A customer gets a beautiful package in the mail and that is for sure great brand presentation but it's also about the customer experience of receiving an attractive package that is enjoyable to open. Because at the end of the day, really though, the experience of ordering an item and how it arrives - the presentation - IS the customer experience, which, for a product like ours, should definitely be more exciting than ordering TP on Amazon.
We chose noissue because the platform is so easy to use! And not many places offer customization that is so affordable and of such great quality.