The concept for Pinky’s was to create a shop that would be family friendly, full of products by our favourite makers and a place for the local community to feel a part of. Our vision was for a bright, friendly and unpretentious space. A store where you can bring the kids without worrying that they will trash the place! The way we have designed the layout means it’s hard for little ones to get their mitts on anything breakable and we have a book nook for kids so that parents can shop in peace. The shop is bright and colourful and features a beautiful floral mural by textile designer Cassie Byrnes.

Meeting all of our new customers has been amazing! We have such an interesting and creative community in Melbourne and people are passionate about purchasing locally made and designed products for their homes, or to give as gifts.

When we first decided to open Pinky’s, branding was something we both felt needed a lot of attention. We enlisted a friend Dale Hardiman of local furniture company Dowel Jones to create our logo and Cassie Byrnes to design and paint a mural on the shop wall. These things along with having custom tissue paper and stickers really adds to the retail experience. Sending people home with their purchase wrapped beautifully makes us happy.

We had been recommended noissue by friend and local jeweller Abby Seymour, we liked the look of the brand, and when a company’s own branding is on point you know they will look after you with yours so we decided to go with it. The whole process and uploading your own design was so easy.