When entrepreneurs first think about branding, they put a lot of effort into designing their logo, their web page, and maybe their storefront. But one aspect of branding that they often overlook is product packaging.
Your product packaging is the first thing your customers see when they receive your product, so making a good impression is essential.
It's a lot of empty real estate to help you get your message across, so you should take advantage of it!
And if there's one food packaging with plenty of branding options, it's the Pizza Box.
What can customized pizza boxes be used for?
Pizza boxes are an excellent way to show off your brand and make it easy for customers to remember you. They are big enough that you can really get creative with your design ideas and include different custom elements.
Pizza boxes can be paired with custom brand stickers, brand ribbons to be tied with, and many more customization options to make your company stand out.
Pizza boxes are not just for pizza
That familiar flat, square design was, of course, designed with pizzas in mind, making them the perfect takeaway food. But these boxes are ideal for so many other types of foods too.
From bakeries serving cookies or brownies to chicken wing joints, if you serve food that can be placed on a flat surface, customized pizza boxes can work for you.
They can also be a convenient way for your clients to receive the food and be able to serve it straight from the box, making their life that much easier.
Advantages of using customized pizza boxes
As far as food packaging goes, pizza boxes really take the crown.
Present in practically every home across the country, they have some qualities that make them ideal for branding.
Here are some of the advantages of using customized pizza boxes:
- They are eye-catching and attention-grabbing
- There is a lot of surface area to work with for branding
- They are sturdy and can hold a lot of weight
- They can be recycled or composted after use
- They are relatively inexpensive.
Once you've decided how pizza boxes can work for your business, here are some goals you can set for your customized messaging.
Grow brand awareness
Use your pizza boxes as an opportunity to grow brand awareness and reach new customers.
Include your logo, social media handles, website, and any other contact information you want people to have. You can also include a QR code that people can scan for more details about your business.
Enhance the customer experience
Your pizza boxes can also be a way to enhance the customer experience.
Include a message thanking the customer for their purchase, or include coupons for future purchases. You can also use your pizza boxes to promote new products or upcoming events.
Whatever you do, make sure it's something that will make your customers happy and make them feel good about your brand.
Encourage social sharing of photos and videos
Pizza boxes are also a great way to encourage social sharing of photos and videos, generating word-of-mouth marketing options.
Include hashtags or instructions on sharing your product's photos and videos.
You can also offer incentives for people who share photos or videos, such as discounts or freebies.
4 Ideas for creating a custom pizza box design
Once you decide the goals for your customized pizza box design, here are four ideas to get you started.
- Use vibrant colors and eye-catching graphics. The first thing you want to do is make sure your design stands out. Strong colors and eye-catching graphics are perfect for grabbing people's attention. Of course, you must be mindful that it also has to be on brand for you, but even if your brand design is more minimalist, make sure that your customizations stand out.
- Incorporate your brand messaging. Your customized pizza boxes should be an extension of your brand identity. Use them to create a cohesive look that will make it easy for people to remember your brand.
- Get creative with your design. Don't be afraid to think outside the box with your design. You can use special effects, humorous illustrations, or anything you can think of to make your custom pizza box feel truly personal and the design really pop.
- Make it functional. In addition to being eye-catching, your design should also be functional. Make sure your contact information is easy to find and that the customer has any information about your product they need in a visible and legible way.
There are endless possibilities to customize your pizza boxes. So get creative and make them work for you and your business!
Here are some customization elements you can use to spruce up your bare white pizza-box canvas.
Use a custom stamp to mark the inside and outside of the box
Custom Stamps can be fun to use and attention-grabbing as they haven't been as overused as some other design elements. You can use a custom stamp to mark the inside and outside of the box.
Try using seasonal stamps or stamps that correspond to special events or holidays. You can even use a custom stamp to promote a new product or service.
Just make sure your stamp is easy to read and doesn't take away from the overall design of the box.
Design a custom sticker for better brand visibility
If you want your brand to be highly visible, consider designing a Custom Diecut Sticker or Custom Roll Label.
Custom stickers can be placed on the lid or side of the box and are a great way to make your branding more visible.
Just make sure that the sticker is easy to read and placed somewhere that is highly visible and won't interfere with the functionality of the box.
Use custom deli paper on the inside of the box
If your food could use a little sprucing up, or if you want to add a little extra padding or need an additional barrier, Custom Deli Paper on the inside of the box is a great option for you.
Use deli paper printed with your logo or other branding elements, or print a message of thanks on it.
This is a fun way to add a little extra branding with something functional to help keep your food fresh.
Tie the box together with a custom ribbon
If you really want to make your box stand out and look picture perfect, consider using a Custom Ribbon to tie the whole thing together.
You can use a ribbon that is printed with your logo or other branding elements or choose a color that compliments your brand.
This is a great way to add a touch of luxury to your packaging and make it more unique. Plus, the ribbon can serve as an extra handle, winning you brownie points for convenience.
Get started today with custom packaging
There are endless possibilities when it comes to customizing your pizza boxes. So get creative and make them work for you and your business! Remember that customization doesn't have to be set in stone. As well as reflecting your general brand, you can also use your packaging to target specific demographics, seasons, or holidays.
For example, you could use a different design for Mother's Day that features a special message or logo. The same goes for Father's Day, Memorial Day, 4th of July, and other holidays.
At noissue, we know that you want to have all of the customization options while still being kind to the environment, so we got your back!
Our packaging products are recyclable, reusable, or made with recycled materials when possible.
We want to help you set your brand apart from the competition and make it memorable without costing the planet.
Whether you're a design whizz or a complete beginner, we have options for you. Let us make the process of creating your own custom packaging easy, fun, and stress-free.
So what are you waiting for? Check out our customized pizza boxes and get started today!