9 Places to Use Your Logo as an Ecommerce Business in 2019
Great logo design helps to create a visual connection with your business — it’s usually what someone pictures when they hear your company name. Needless to say, logos are pretty darn important, especially for small business branding, where there can be a lot of similar companies competing for the same customers.
Unfortunately, many companies fail to use their logo in all the places it should be used! To help you avoid this, we’ll cover exactly how and where to use your logo in this article.
From website design to online marketing, there are a few key places to apply your logo to set your business up for success. It’s not just about branding consistency–– it’s about the user experience, clarity, and so much more!
If you’re looking for advice on how to design a logo, you’ll find a few helpful logo tips and tricks sprinkled in to make sure your logo is looking as fresh as your business.
So, let’s get to it!
Logo Design Placements for eCommerce Companies
Whether you’re selling marketing course packs, custom dog scarves, or handcrafted jewelry, incorporating your logo into some of the below touchpoints will increase brand recall and make it easier for people to find your business when they’ve got purchase intent.
Here are 9 places to use your logo as an ecommerce business:
1. Website header
Think about some of the most popular sites you visit every week, like Netflix, Airbnb, or Pinterest. You’ll notice something consistent in all of them: the company’s logo tends to be in the top left corner or the navigation bar, and also acts as a button to bring you back to the homepage.
Why is the left aligned logo so prevalent in website design?
For one, it’s been the standardized style since the launch of the internet. Because of this, users have been trained to direct their eyes to that exact corner when looking for the company logo, or to navigate to the home page. It’s also the way that most languages are read –– left to right.
A less popular style that’s still worth noting is the centered logo placement. Sometimes brands will use this on landing pages, but some companies use this layout on their main site design.
Be careful though! The Nielsen Norman Group found that users are 89% more likely to remember your brand if your logo is in the traditional top-left spot on your website, compared to the right.
So if you must go for a centered logo on your website, make sure it works well with the rest of your design.
Logo Design Tip #1: Keep it simple: With all of the fun font options, crazy color combinations, and bold symbol choices available, it’s easy to go a bit over the top with your design. Whether you’re working with a designer, or are taking a DIY approach, make sure that you’re testing your logo design against this tip.
2. Checkout and purchase confirmation page
If a customer has landed on your site, made it all the way to your checkout flow, and decided to purchase, a simple way to reassure people of your brand is by including your logo on these pages.
Image by Coloripop
This scenario may sound uncommon, but think back to a time when you stumbled upon a cool ad in your Instagram feed, followed it to a site, and then realized that you didn’t even know what brand or company the ad was promoting.
The takeaway here? CLARITY IS KEY. Cover all of the angles and avoid customer confusion!
3. Press kit
Simply put, you want to make it super easy for people to feature your company! The more exposure you get, the better chance you have of reaching a wider audience, gaining traction in search, and acquiring more customers or interested followers.
Image by Rebecca Noren
This is precisely why many companies have a downloadable package on their website for press-related uses, often referred to as the press kit. These packages will usually include files of the company logo, pictures of the owner/founder, and images of the product or service in action.
Logo Design Tip #2: Think about applications: Where are you planning on using your logo? Is it always going to be online, and thus often viewed on mobile or desktop? Or maybe you also have a storefront that requires you to have custom T-shirts, mugs, a sign, and more.
Think about how and where you will be using your logo the most, and tailor your design to that. Ideally, your logo looks great in any application, but this can help to guide your design.
4. Post-purchase emails
Along with the checkout and post-purchase pages, post-purchase emails should be a MUST for every ecommerce business. Only having a screen or pop-up is not enough - you need to give your customers that important post-purchase information in a format they can retain for future reference.
Post-purchase emails can include straightforward transactional emails, but also shipping notifications. These should include both your company name and logo to ensure the utmost clarity!
5. Marketing emails
Email marketing is a great way to stay connected with your list, and also keep customers up to date on news, promotions, and more. If you’re creating newsletters to send out to your email list, including your logo into the top header area is super important!
You should also add your logo in your email signature if you find yourself sending out and responding to a bunch of emails every week. The signature usually includes your name, company name, address/location, contact info, and links to your website.
6. Social media profiles
Social media is an obvious place to start when looking for free ways to market your eCommerce business. The majority of your customers will have social media accounts that they frequent, so making sure you’re showing up on these platforms is critical!
When setting up social profiles/accounts, make sure you’re using your logo as your profile image. If you’ve got a symbol in your logo that’s easily recognizable, you can use this instead of your full logo with company name (since fitting text into a profile image can be tricky).
You can also add your logo or branding into the profile banner or cover photo, which you’ll see on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
7. Product packaging
If you have an eCommerce business that sells and ships physical goods, including your logo on the product packaging is a GREAT idea. Custom-branded packaging goes a long way towards making your brand memorable and creating recognition in your customers. Think about brands like Glossier or Apple - they put a lot of focus and effort into making their packaging unique and branded. This helps to set them apart from the crowd in what are very saturated markets.
Whether it’s printed boxes, custom stickers, stamps, or custom tissue paper, inject your branding elements into your product packaging when and wherever possible. As well as giving more of a personal touch to your online orders, custom-branded product packaging also makes for some fantastic social media content!
8. Promo or thank-you postcards
As a nice added touch, thank you cards are always well received! These can be included in your product shipments (that’s if you’ve got a product to ship), or even mailed out to your top customers as a way to show your appreciation.
Placing your logo in the thank-you card design will add a nice branding touch, and help produce positive connotations with your brand. It might seem like a small thing, but it’s a fantastic way to personalize your interactions with your customers!
Logo Design Tip #3: Design for the long-term: Many companies will come out with a logo design, or even a company name, that prevents them from growing later down the line without doing an entire refresh.
For example, you might only be selling women’s shoes now, but later might want to expand to men and kids. So, having a high heel in your logo may hold you back! It’s important to look to the future.
9. Business cards
Some people say that business cards are dead, or that sites like LinkedIn are the new business cards — but this isn’t exactly true. Many companies still use business cards, and even go the extra mile to make theirs stand out with cool effects or design elements!
Every business card should include a company logo — the most popular spot is the back (or reverse) side. This gives the design a little more room, and puts focus on the logo and company!
And there you have it. Whether you currently own an eCommerce business, or you’re looking to start one, think carefully about how and where you’ll be using your logo. Hopefully you’ve found these ecommerce logo design tips helpful!
You don’t have to use all of the suggestions above, but they’re reasonably easy (and impactful) ways to implement branding into your website, social media accounts, and marketing materials.
Want advice on how to succeed with your ecommerce business? Check out this blog that outlines some ways to use multi-channel selling to increase sales potential.
This post is written by Cassandra King. Cassandra is a Content Marketer at Looka, an AI powered online logo maker. Road trip aficionado, and advocate for all things glitter, she can usually be found with a camera (or snacks) in hand.