Picture this: a snack so cleverly reinvented it’s practically strutting down the sustainability runway, winking at you with a recycled vibe. Meet the up-cycled snack—not some shiny new kid on the block, but a seasoned snack making serious waves in the munchies game. This new glow-up snack sensation is shaking up the snack scene. Intrigued? You should be.
One of the many awesome brands specializing in up-cycled snacks is B-SIDES. Founded in 2021 by Yousuf Ahmed, B-SIDES answers only one simple question: what else can be done with all the used-up oats from making oat milk? Instead of getting thrown out, adding up to the already populated landfills, they made “delicious, upcycled crunch puffs that save the world.”.
B-SIDES’ mission, aside from creating some dang good healthy snacks, is to reduce food waste, mitigate climate change, and help promote healthy snacking by putting a better, more sustainable choice out on the shelves. All of which are packaged in sleek, stunningly designed compostable food packaging from noissue. Read on to learn more about B-SIDES!
Tell us a bit about your brand!
B-SIDES transforms surplus ingredients into delicious, upcycled snacks with the power to reduce food waste at scale. Sustainability informs every decision we make—from sourcing upcycled oats and corn to choosing responsible packaging—because we believe snacking should be both indulgent and impactful. Our plant-based, protein-packed Crunch Puffs prove that sustainability, flavor, and health all go hand-in-hand.
Tell us about the design for your packaging and how you’re using them?
For B-SIDES, packaging isn’t just about looking good on shelves—it’s about extending our sustainability mission. Every part of our packaging is thoughtfully designed to minimize environmental impact while keeping our Crunch Puffs fresh and crispy. We see packaging as an extension of our values: it should protect our product, reduce waste, and make sustainable choices easy for consumers.
What made noissue a good fit for your packaging?
noissue aligns perfectly with B-SIDES’ commitment to sustainability. Their eco-friendly materials and focus on circular solutions make them an ideal partner for us. We’re always looking for ways to push the boundaries of sustainable packaging, and noissue helps us do that without compromising on quality or design.
Where are you finding inspiration for B-SIDES and in life at the moment?
B-SIDES was inspired by the idea that overlooked ingredients can be transformed into something amazing—so we’re always looking to food, music, and culture for fresh ideas. Right now, we’re especially inspired by chefs and creators who are redefining what it means to be sustainable. Outside of B-SIDES, we find energy in the small moments: a great song, a perfect bite of food, and the community of people pushing for a better food system.
