There are a lot of wellness products on the market that are too enticing to resist, with many claims ranging from reinvented ingredients for enhanced results to minimizing environmental impacts in every product made. Among these promising new products is the world’s first certified microbiome-friendly lubricant—a groundbreaking product pioneered by Bed Intentions.

As a brand that is driven by passion and innovation, Bed Intentions aims to revolutionize the status quo and take things up a notch. And because we spend a third of our lives at rest, it is the brand’s mission to create ways to improve how intimacy and sleep are experienced to greater heights through thoughtfully designed and sustainably packaged products.

Bed Intentions’ commitment to sustainability is characterized by their pursuit for excellence. From using only research-based formulations and cruelty-free ingredients—that not only has your experience in mind, but your skin health too—to easily recyclable packaging from noissue. To learn more about Australia-based wellness brand Bed Intentions, read on!

Tell us a bit about your brand!

Bed Intentions is a modern wellness brand that specializes in sex and sleep products designed for the evolving spectrum of pleasure. Our offerings are crafted to elevate these essential aspects of life, reimagining how we experience both intimacy and rest. Rooted in scientific research, our products aim to enhance and enrich your well-being in meaningful ways.

Tell us about the design for your packaging and how you’re using them?

We strive to minimize packaging in alignment with our sustainability principles. For our secondary packaging, we chose a non-laminated cardboard carton to safeguard our flagship product, the Water Based Lubricant, which is housed in an aluminum tube. Additionally, we've crafted an elegant, plain brown shipper with a minimalistic yet striking design.

What made noissue a good fit for your packaging?

Working with noissue has been fantastic. We truly value their timely updates and proactive communication about our order statuses, especially since managing a small business involves juggling many responsibilities. Their support has been incredibly helpful in navigating the often chaotic nature of our work.


Bed Intentions’ featured products: