In 2022, it’s time to reimagine what packaging can do for your brand’s customer experience. As the first physical touchpoint a customer has with your brand, packaging can turn your product into a retail experience. When it’s done right, branded packaging helps you build a connection with your customer, encouraging retention and repeat sales.

As ecommerce sales continue to grow, packaging is a key contributor to the success of brands selling online. What your product is shipped in is valuable brand real estate, it’s a great form of direct marketing, as well as fulfilling its purpose. Customers are able to see, touch and experience your packaging.

Getting your packaging right is easy when you have the right knowledge and tools on hand.

Nasdaq predicts 95% of purchases will be online by 2040.

In this guide, we’ll show you how to create packaging that delivers an unforgettable customer experience so you can spend your time focusing on what really matters: growing your business.

You’ll learn how to:

  • Achieve brand recognition through your packaging
  • Encourage customers to share your products on social media
  • Grow your online community
  • Signal your values as a business through the materials you select.

Whether you already have a complete custom packaging set that could do with a refresh or are just getting started, this guide will offer tips and tools for every stage of business.

Ready to get started? Download our guide below.