Pattern design is such a fun part of packaging, particularly when you're happy to play around with color, imagery, and motif! ⚡⚡⚡ And as encouragement for brands looking to expand on their packaging—start simple; play with color, positioning, and smaller imagery. 💡 It's easy to get overwhelmed but the joy of patterns often comes from simple repetition—brilliant pattern design from @florawaycott 🌼🌼🌼