It's no secret that coffee is one of the world's most popular drinks. Coffee lovers everywhere are always on the lookout for the perfect cup of coffee, the perfect bean, and the perfect brewing method.

But one aspect of achieving the perfect cup of coffee that is often overlooked is storage.

Storing your business's coffee properly can make all the difference in taste, freshness, and even acidity. If customer's don't store coffee correctly in its proper packaging or ideal environment, it can lose its flavor and freshness very quickly.

Let's take a look at some tips on how to store your brand's coffee so that your customers can always enjoy a delicious cup!

Coffee storage locations

There are a few different things to consider when choosing where to store your coffee.

  • The first is light. Coffee beans should be stored in a dark, cool place. Too much light can cause the beans to lose their flavor. It might be tempting to display your beans in a glass canister on your counter, but this is not ideal. Instead, look for a dark-colored container that will keep out light. A pantry or cupboard is usually the best spot.
  • The second thing to consider is temperature. Coffee beans should be stored at room temperature, away from any heat sources. Again, a pantry or cupboard is usually the best spot. Heat can cause coffee beans to lose their flavor and freshness.
  • The third thing to consider is humidity. Coffee beans should be stored in a dry place. Too much moisture can cause the beans to go bad quickly. If you live in a humid climate, it's even more important to make sure your coffee beans are stored somewhere dry.
  • The fourth thing to consider is air. Coffee beans should be stored in an airtight container. This will help keep them fresh and prevent them from absorbing any unwanted odors. There are a variety of different storage containers that you can use to store your coffee.
  • It might be tempting to store your coffee in the fridge or freezer, but this is actually a bad idea. The fluctuating temperatures will cause the beans to expand and contract, which will damage their flavor.

Coffee container types

There are a variety of different materials that coffee storage containers can be made from, including paper, glass, metal, ceramic, and plastic. Each of these materials has its own advantages and disadvantages.

Whatever material you choose to store your coffee, you want to make sure that it has the following qualities:

  • Airtight. The container should be airtight in order to keep the coffee beans fresh.
  • Opaque. The container should be opaque to keep out light.
  • Durable. The container should be made of durable material so that it will not break easily.
  • Sealed. The best coffee storage containers will have a tight-fitting lid or something similar that seals well to keep out air and moisture.
Paper coffee bags are great for storing coffee beans or grounds in that protect and prevent them from losing flavor!

How to maintain coffee freshness over time

Once you have your coffee beans stored in an airtight, opaque container at room temperature, there are a few things your customers can do to help maintain their freshness.

  • Don't open the container too often. Every time the container is opened, oxygen and moisture is let in, damaging the beans. Let customers know via an instruction label or as a page on your brand's website that they should only open it when they are ready to use it. Coffee bag packaging, like kraft paper coffee bags, can help preserve freshness while allowing the product to breathe, preventing it from going stale or souring.
  • Another is to not store  coffee beans for too long. Coffee beans will start to lose their flavor after about two weeks. So, if customers want to keep your coffee beans as fresh as possible, they should only buy enough for two weeks at a time.

By following these simple tips, you can be sure that your coffee beans will always be fresh and delicious.

Whole beans vs. ground coffee

When it comes to storage, there is one more factor to consider: whole beans or ground coffee.

Ground coffee has a larger surface area, meaning it will lose its flavor faster than whole beans. However, it's also a lot more convenient, as you don't have to take any extra steps before you're ready to brew.

If you are going to grind your own coffee, only grind the amount you need for that day.

And if customers are to buy pre-ground coffee, it's best that they use it within a week.

What to look for in coffee packaging

When you are buying ground coffee or coffee beans, pay attention to the packaging. The best coffee will come in its own specially designed packaging to help maintain the highest quality.

The packaging should be as airtight as possible and opaque, without suffocating the product inside. Paper coffee bags, for example, do the trick in keeping grounds and beans preserved and flavorful for your customers to brew with.

It's also a good idea to display the roast date. The fresher the beans, the better the coffee will taste, and the more your customers will appreciate your brand for its dedication to quality.

Choose food-safe materials to contain coffee

Coffee storage containers can be made from a variety of materials, but not all of them are food safe. Some materials can leach into the coffee and make it unsafe to drink.

So, when choosing a coffee storage container, make sure it is made from a food-safe material.

Glass, ceramic, or stainless steel are always safe bets, but if you want to be extra sure, look for containers or bags that are specifically labeled or approved as food-safe. Bonus points if materials, like paper kraft, can be more easily recycled or renewed after use instead of generating excessive packaging waste!

Kraft coffee bags are also very portable, so customers can easily carry product out with a fresh cup in hand from your cafe!

Make sure the beans or ground coffee is covered from light

When storing coffee, it is essential to keep the beans or ground coffee in an airtight and opaque container or bag. This will help to keep the coffee fresh and prevent the beans from losing their flavor.

It is also important to keep the coffee away from light and air as much as possible. Coffee beans or ground coffee that is exposed to light and air will start to lose their flavor quickly.

Easily sealable closure to maintain freshness

An easily sealable closure is one of the most important things to look for in a coffee storage container. This will help to keep the air and moisture out, which can damage the beans and cause them to lose their flavor. Look for a container with a tight-fitting lid, a foldable tin tie, or something similar that seals well.

Still, remember that you don't want to store coffee for too long, as coffee beans will start to lose their flavor after about two weeks. So, if you want to keep your coffee beans as fresh as possible, customers should buy enough for two weeks at a time.

☕️ That's a Wrap!

So there you have it! By sticking to these tips, your brand's coffee can always taste as fresh as the day it's roasted. And if you want to have the perfect coffee storage options while ensuring that your packaging is as sustainable as possible, noissue is here to help. Our custom coffee bags with a tin tie are eco-friendly and commercially compostable or recyclable, so that you can give your customers the best cup of coffee without harming the environment. Personalize your coffee packaging with your logo or artwork printed in eco-friendly inks that'll impress your customers while they enjoy an impeccable cuppa!