When it comes to displaying your brand, many tools are at your disposal. One such tool is the tried and trusted sticker! Used in commerce since the 19th century, printed stickers are an easy and effective way to get your brand noticed.

But with so many different types of stickers on the market, it can be hard to know which one is right for your business. In this article, we're breaking down the difference between custom die-cut stickers and regular stickers, as well as when it's best to use them.

What are custom die-cut stickers?

Custom die-cut stickers are cut to a specific shape using a die-cutting machine. Die-cutting is a process that uses a sharp steel blade to cut out shapes from sheets of material.

Design your brand’s custom die-cut stickers and elevate the unboxing experience!

What are the other types of stickers besides die-cut?

There are three main types of stickers: die-cut, kiss-cut, and regular stickers. Kiss-cut stickers are similar to die-cut stickers, but the blade only cuts through the top layer instead of cutting all the way through the material. This leaves the backing intact, making them easy to peel off and use.

Then, you have your traditional stickers, which are cut to a fixed round, rectangular or square shape.

What are the key differences between die-cut stickers vs. regular stickers?

Which type of sticker should you use for your business? To help you make the decision, here are some critical differences between die-cut and regular stickers.

Generally, die-cut stickers are more expensive than regular stickers, but they offer a few advantages that may make them worth the extra cost for your brand.

Die-cut stickers are more durable and long-lasting because there is no excess material around the edges for dirt, dust, or moisture to get trapped. They also have a higher perceived value because they look more professional and are more difficult to create than their regular counterpart.

On the other hand, regular stickers are typically less expensive and can be mass-produced just as quickly, making them a good choice for businesses on a tight budget.

What is the difference between die-cut stickers vs. kiss-cut stickers?

Kiss-cut and die-cut stickers are often confused because they are so similar. At the end of the day, both types of stickers are cut to a specific shape using a die-cutting machine.

The main difference between the two is that kiss-cut stickers only have the top layer of material cut, whereas die-cut stickers are cut all the way through. This means that kiss-cut stickers are still attached to their backing, giving a different look with the same high-quality feel.

When is it best to use custom die-cut stickers?

Psst – we also offer Custom Multi-Design Die Cut Sticker Sheets to customize to your branding!

At noissue, we recommend using custom die-cut stickers when you want to create a high-quality look for your brand. Die-cut stickers offer a level of durability, professionalism, and value that regular stickers just can't match.

Use a sticker when you want to make a big impression with aesthetically pleasing packaging, and leave a lasting one on your customers. Custom die-cut stickers also offer more versatility in terms of shape and size. If you have a specific design in mind, die-cut stickers are the way to go!

To design your sticker, think about where the recipients will use them. Is it meant to be stuck on a water bottle? A laptop? The back of a car? Keep the location in mind when designing your sticker and make sure it fits the space.

When you're ready, our online design platform makes it easy to upload your logo or artwork and create a perfect die-cut sticker for your business.

What industries, businesses and use cases best suit custom die-cut stickers?

Stickers are popular among businesses in a wide range of industries. Some of the most common users of die-cut stickers include:

Retailers who want to create a high-quality unboxing experience

Die-cut stickers are the perfect way to add a touch of luxury to your product packaging! They convey a message of quality and care that your customers are sure to appreciate. You can also use custom label rolls for your packages and product boxes.

Businesses who want to use stickers as marketing materials

In a world where businesses are constantly vying for attention, die-cut stickers can help tremendously. With branded stickers, you make it easy for your customers to share your company on social media or with their friends in real life. Plus, who wouldn’t enjoy a fun sticker sheet to peel and stick to their liking?

Artists and musicians who want to sell branded merchandise

Die-cut stickers are popular for artists and musicians who want to sell branded merchandise. They offer a high-quality look that conveys your creative identity while remaining affordable.


From political rallies to non-profit fundraisers, we've all seen the power of a well-designed sticker. Die-cut stickers offer the perfect way to show your support for a cause or spread awareness about an important issue.

🎁 Wrapping it Up

No matter what industry you're in, custom die-cut stickers are a great way to make your brand look its best. With noissue, it's easy to upload your artwork and create a die-cut sticker that's perfect for your business.

Get started today and see the difference that die-cut stickers can make for your brand!