Custom Product Boxes are an increasingly popular choice for ecommerce brands. Many businesses are adopting the trend of using special design boxes that reflect their branding and build a strong reputation with customers.
Most custom kraft boxes can be adjusted and adapted to meet the needs of the business. Depending on your main business goal, whether it’s to increase customer loyalty or boost brand awareness, you might choose to use a specific type of product box.
For example, if you aim to boost brand awareness with your packaging, you can use custom boxes that feature your logo. When your customers receive their packages, they will spot your logo, making your brand more recognizable.
It’s not just brand awareness that can increase with the use of customized packaging. Using a custom box design when sending your customers’ orders may also increase return on investment.
What is Return On Investment (ROI)?
As a business owner, you will know how important return on investment is and how much it can impact long-term business success. It contributes directly to your profits and enables you to continue building a strong brand.
Return on investment (often called return on costs or ROI) refers to the ratio between income and expenses. A high return on investment means that your company is generating more money than it is spending, which is vital to your business growth.
When you’re able to generate more money over the years, you can reinvest your profits into the business to improve your products or services in the future. You can also invest your profits into your marketing efforts to expand your brand awareness and reach a wide audience.
There is no one figure that determines a ‘good’ return on investment. It depends on your business model, the products you offer, and your previous profits and growth. However, by doing some number crunching, you can determine the best figures to aim for in your business.
Do Custom Boxes Increase Return On Investment?
If you’re a product-based business, you might be wondering whether using custom product boxes will produce a good return on investment. After all, custom kraft boxes can be more expensive than standard brown delivery boxes, so how can they increase your profits?
Although you have to invest a lot of money into getting custom box packaging, you will reap the many benefits of doing so within just a few months. You don’t need to worry about whether or not you will make your money back because it’s very likely that you will!
Here are some of the benefits that you can expect when you invest your money into getting custom product boxes for your business.
1. They Increase Brand Awareness
Marketing costs can cut into your budget quite a lot when you’re trying to get your brand name out there. When you spend money on customizable packaging, you won’t need to invest as much in your marketing strategy. This is because custom boxes with a logo and brand name increase brand awareness almost as effectively as using paid ads to promote your brand.
Branded packaging is extremely effective in keeping your company name at the forefront of your customers’ minds. In turn, they’re more likely to shop your products again in the future or recommend you to their friends and family members.
2. They Create a Better Customer Experience and Increased Customer Retention
There’s a reason why unboxing videos have become so popular over the last few years. People take notice of the packaging that brands use for their deliveries almost as much as the products themselves. According to a report by Dotcom Distribution Packaging, a third of online shoppers have watched an unboxing video online and over half of them felt intrigued by a product after watching an unboxing video about it.
When you use design boxes that look professional and enticing, your customers will have a better unboxing experience. The most positive a customer’s experience, the more likely they are to shop at your brand again in the future.
Increased customer retention contributes significantly to your profits and can boost your return on investment. You won’t need to invest as much money into acquiring new customers when your existing customers are loyal to your brand.
You can also use branded inserts, business cards, stickers, and graphics with your packaging to increase brand awareness further and make the customer experience unique.
3. They Create Better Brand Storytelling
Your brand has a story, and it’s what makes you unique. It’s what helps your customers to connect with you on a more personal level, and this connection is key to creating strong relationships with your target audience and building trust.
Creating an experience that is authentic to your brand and unmatched by any of your competitors is an important part of telling your story. It’s what sets you apart from other businesses and partly why your customers love shopping at your brand.
Using custom product boxes that display your brand name, logo, and colors will enhance your storytelling. It reflects your message and values and takes the customer on an exciting journey with your brand.
If customers are more aware of your story because you use custom boxes with a logo or brand name for all of your deliveries, they will learn more about your brand and its journey. You can connect with your audience and build brand awareness in a non-pushy way.
Storytelling beats statistics so it’s important to incorporate it into your business. Although it can be difficult to get right, using custom design boxes makes it as simple as possible. Whether you are delivering to existing or new customers, they can connect more closely with your brand and its values when they receive a customized package.
Wrapping It Up
If you’re interested in using custom product boxes for your business, contact Noissue today to learn about the high-quality packaging that we have available.