In the world of perfume, first impressions are everything.
Packaging goes beyond being just a vessel—it’s the first moment where sight and scent intersect. A thoughtfully designed bottle can spark curiosity and hint at the vibe of the fragrance inside. Just like the scent, the visuals stick with you, setting the stage for the whole experience. It's not just about what’s inside, but how it's packaged that shapes the full story of the perfume.
Here are some of our favorite perfume packaging:
House of Bō
House of Bō’s scents aim to create harmony between body and soul. Their connection to spirituality, as well as sustainability, is reflected in the brand’s signature packaging that’s topped with a stone. House of BŌ gets a lot of inspiration from their founder’s Mexican heritage, and the brand sources products locally in Mexico when possible.
Their stone perfume caps are hand-sculpted by local Mexican artisans and, in keeping with the sustainability ethos of the brand, are made from reclaimed travertine marble. The brand encourages people to use the stones as paperweights or incense holders once they finish the bottle of perfume.
Lake and Skye
Lake and Skye makes fragrances that make you feel good. They believe that fragrance can be a force for emotional wellness and can change your mood, emotions, and make you more present.
Their packaging reflects this sense of calmness. Their signature 11 11 scent has 3 unique versions that are all unified by a cloud motif that’s turned into different colors to represent the different versions of the scent. This is a great example of how a brand takes its digital presence (note the exhale page on their website) and applies it to an in person experience for a cohesive brand representation.
Stora Skuggan
Stora Skuggan wants their perfumes to be a source of escapism. Inspired by playful mythologies, Freudian theories and myths, their packaging is just as eye-catching as their scents’ stories.
The brand wants to straddle being equal parts natural and supernatural, which is reflected in the natural materials used on the large globe on top of their bottle—it’s natural in the materials that are used, but completely unnatural in how visually different it looks from everything else.
Vyrao
Vyrao targets emotions' energy through scent, color, crystals, and science-backed natural ingredients. All of their perfumes are crafted to lift your spirit and shift your mood in different ways by sparking high vibrations and positivity.
Each bottle of their fragrance contains a tiny diamond which has been charged to magnify each scent’s intention. The colorfulness and spirituality of the brand is prominently displayed in their packaging and bottle, which stands out against other more minimal brands as something different and new.
Fragrance Du Bois
Fragrance Du Bois is all about luxury and sourcing the finest ingredients and materials for their fragrances. This high-end aesthetic of this uber-luxury bands is reflected in their packaging with the gold accents, and lush red interiors. The large canvas on the front of the bottle allows each scent to have their own identity and its personality to be reflected on the front of the bottle.