Memo pads, sticky notes, envelopes, pens, and pencils – stationery is still very relevant even in today’s cyber world. Schools and offices resort to using these supplies in their establishments even until now. And individuals find it a tad inconvenient to quit using paper products as there is a more personal feel of using them for correspondence or invites.
Sheryl, a stationery lover and founder of Mi Blushe, designs her own paper products and small gift items in her little studio in Israel. All her products are made meticulously and with an abundance of love. The goal is to fill the receivers of her items with genuine joy and inspiration to share happiness with others.
Get to know more about Sheryl and her colorful and sustainable stationery brand in her own words:
"My name is Sheryl, a graphic designer based in Tel-Aviv, Israel! I own an online shop called Mi Blushe that sells stationeries, planner accessories, and custom-made products that I create from my little studio."
"My name is Sheryl, a graphic designer based in Tel-Aviv, Israel! I own an online shop called Mi Blush that sells stationeries, planner accessories, and custom-made products that I create from my little studio."
"My vision for Mi Blushe is to keep growing and keep creating fun, high-quality, and sustainable products that will make the brand unforgettable. Bringing happiness and inspiration to my customers through my products have been and always will be my goal. One of the challenges for me when I was starting was figuring out how much I was spending, thinking if I was even making a profit at all.
At first, I did not want to invest in hiring a professional. I began searching online for guidance, but after a few months, I understood that I couldn't do it by myself and eventually hired a professional."
"My advice for those who are starting and are facing the same challenge is: do not panic! It can be overwhelming at first, but once you study and do your research, it will look less intimidating. My second advice is to not do everything by yourself. It’s ok to ask for help."
I’m currently working as a full-time graphic designer, and eventually, I want to quit working as an employee and work full time on my business. I have a 2-year-old son, and I want him to grow up and fulfill his dreams and believe that anything is possible if you work hard and believe in yourself. I want to set a good example by working hard on my dream, which keeps me motivated to keep going forward.
"Sustainability has always been important in my business. My business delivers products globally, and I want to make sure that it won't harm our Earth in the process. I’m currently transitioning my packaging to eco-friendly materials. I need to contribute to keeping the Earth healthy and clean by making eco-friendly decisions."
"I am transitioning to using eco-friendly packaging with noissue Tissue Paper, and I let my customers know that they’re receiving eco-friendly packaging."
"I always wanted custom packing because I wanted to have my business' personality shown on the packaging. The products I chose were the custom Stamp and Tissue Paper. These products helped me make my business unique, unforgettable, and make a statement that you can create pretty products without hurting our Earth."
"I chose noissue because I love the presentation of their products and what they believe in. I find the design process super easy, you have easy steps and clear instructions. They have great customer service as well!"
"Go with eco-friendly packing for your business! We only have one earth so let’s help and keep it healthy and clean for our children and future generations.
I post once a week on my studio vlog that captures my business from my point of view. I share all the fun stuff: creating products, coming up with ideas, and packing orders. I hope you can check my videos out! link to the vlog below."
Mi Blushe Fun Fact:
"If my brand were an animal, it would be a miniature pig because its cute, pink, round, and small."
Find more of Mi Blushe here: