Your room is a sanctuary. Of course, it would make sense to make it as comfortable and personalized to your liking as possible. Everything in the room—from the smallest trinkets to intricate décor and greenery, as well as the color of the walls and the warmth of the lighting—is a reflection of your personal style, and that includes your bedding.
Roomie offers more than just comfort but also a facet for self-expression through their beautiful selection of feel-good colors such as oat milk, lilac, and iced matcha (among many others) on bed sheets and pillowcases made with 100% GOTS-certified organic cotton, completely captivating with both style and ease.
We chatted with co-founders Amber McDonald and Ponti Lekhawichit on Roomie’s commitment to sustainability, shown through their brand ethos, recycling initiatives, production practices, and collaboration with noissue for their eco-friendly packaging alternatives. Read below for more!
Tell us a bit about your brand!
Founded in Sydney, Australia and with a firm belief that you shouldn’t have to choose between aesthetics and ethics, Roomie offers a space where design, sustainability, and authenticity can co-exist. Our days start and end with our beds and it plays host to many of life’s little moments. That’s why choosing the right bedding is so important. Our Roomie organic cotton is a modern twist on a classic material with added benefits of sustainability and functional design.
From farm to factory to your bed, Roomie is an overachiever in both quality and sustainable standards. We work exclusively with GOTS and Fairtrade certified organic cotton - the highest benchmark in the industry. This means our Roomies are getting premium quality sheets without jeopardizing the environment or those that made them. A truly feel good sleep.
At Roomie, every design and decision is led by a commitment to authentic connection, social responsibility and respect for our environment. Join us in our Good Roomie Program in collaboration with UPPAREL which promotes recycling, giving your sheets another life through donation, repurposing and biodegradable initiatives.
Tell us about the design for your packaging and how you’re using them?
At Roomie, we see packaging as an extension of our brand's personality. We infuse each package with a sense of fun and playfulness, using our stickers, tape, and unique branding elements in various shapes and sizes.
We have fun packing our orders, embracing the creative process, aiming to spark anticipation and excitement with every unboxing. Our goal is to enhance the value of every customer interaction, whether it's their initial experience with our products or a returning visit.
What made noissue a good fit for your packaging?
noissue is the perfect partner for our packaging because, like Roomie, sustainability is woven into their brand DNA. We love their playful yet responsible approach, which perfectly complements the vibe we strive for at Roomie.
Choosing noissue isn't just about packaging; it's about joining forces with a partner who shares our values and excitement for making a positive impact and beautiful products.
