BIZ ADVICE Brand Storytelling: Crafting and Refining Your Message Every brand has a story. And that story is how people come to understand your store, your concept, your fashion label, or whatever else it is you are creating. Telling that story well is a crucial element of brand success and making sure your business lives up to its potential.
BIZ ADVICE Customer Loyalty: How to Encourage and Grow Repeat Business Did you know, that the average ecommerce store spends 80 percent of their marketing budget on finding and acquiring new customers? What’s interesting is it actually costs more to
BIZ ADVICE 5 Financial Tips for Fashion Designers and Other Creative Entrepreneurs So many creative entrepreneurs know that the financials of their business are important, but knowing how to budget, learning ways to cut costs, and figuring out where to spend money can be intimidating, especially when funds are limited.
BIZ ADVICE Launch Pad: Ideas for Your Product Release A great recipe often involves two important things: keeping it fresh, and keeping it simple. The same can be said for launching new products on your eCommerce site.
BIZ ADVICE Getting Personal: Customizing eCommerce Customization covers a multitude of options aimed at improving the experience your customer has and increasing their satisfaction. This, in turn, helps to identify what exactly your customers are after, so you can alter your production and limit wastage.
