Playing dress-up is fun, especially for kids. They get to discover new colors to like, new patterns and illustrations, and even cool accessories to add to their adorable fits. Founder Betsy McKenzie, who also has kids of her own, understood this well and created The Youngsters to provide a fashion haven for moms, dads, and their little trendsetters to find wardrobe pieces that fit them perfectly.
The Youngsters is a thoughtfully curated online shop for kids with a colorful selection of clothing, accessories, and home goods from makers around the world, based in Montclair, New Jersey. The Youngsters ensure that not only do their products look as fun, charming, and playful as their young customers, but they also offer comfort and quality that will last the seasons.
As a brand that has a vividly colored and illustrative aesthetic, it’s inevitable that their packaging reflects that too. The Youngsters created a suite of packaging with noissue, all of which are sustainable—compostable, recyclable, and reusable—and cover the process from wrapping and sealing to finally preparing for shipping. Read on to learn more!
Tell us a bit about your brand!
Cool, comfy, colorful – that is The Youngsters! Our spirited online space to shop offers a thoughtfully curated selection of high-quality goods for children from makers around the world.
Tell us about the design for your packaging and how you’re using them?
I played a small role in developing packaging elements for a well-known designer in my previous world, and it was incredibly eye-opening to see how impactful the experience for a customer can and should be.
Now don’t get me wrong, there was some trial and error to start (hello, simple kraft mailers!), but it quickly became clear to me that The Youngsters needed color - strong branding and a range of vessels to ship our beautiful products in. A loud and proud experience for our lovely customers if you will!
What made noissue a good fit for your packaging?
Once I discovered noissue, there was no need to look any further. They check every box – sustainable, the ability to print in color (and multi-color at that!), and with an ever-evolving assortment, I so appreciate the broad range of products to choose from.
I must give a nod to the incredible customer service as well, the team is an absolute delight to work with, always ready to hop in and assist. We now have a packaging experience that feels fully aligned with our brand, and it just puts a smile on my face!
The Youngsters’ featured products: