Summer is a season of respite. It’s all about vacations and out-of-town trips with friends and family, enjoyed in the mountains, another city, or even another country. Far from the hustle and bustle in the city, summers are, for some, best enjoyed in the embrace of the sea. Salt air, crisp waves, and fresh fruits—what’s not to love? Born from something that is as carefree, beautiful, and free as the sea is a brand that reflects that and more into their pieces, for the modern woman.
Meet Zulu & Zephyr, a women’s fashion label based in Australia. They specialize in swimwear and ready-to-wear pieces that effortlessly blend into both the beach and the city woman in you. Sisters and co-founders, Candice and Karla Rose, started Zulu & Zephyr in 2012, selling swimwear pieces at Bondi Markets. A decade later, the brand has since grown into a cult favorite among celebrities and fashion enthusiasts around the globe.
Over the years, Zulu & Zephyr has collected many achievements along the way. From opening their first flagship store in Byron Bay to recently opening a shop at their second location in Bondi Beach. Another thing to highlight is their commitment to sustainability in every step of the way, from opting for recycled and other sustainable fabrics and materials to use for each of their garments to creating a shopping experience like no other through the use of elevated and eco-friendly packaging from noissue. Read on!
Tell us a bit about your brand, introduce it to the world!
Zulu & Zephyr is a lifestyle brand cultivating cool, beautiful, and effortless swimwear and ready-to-wear designs for modern women around the world. Born in Bondi Beach, Australia, in the Summer of 2012, Candice & Karla Rose know that it is their understanding of the Australian beach culture that has contributed to the success of the brand with over 120 retail partnerships across the world. Designing swimwear and ready-to-wear collections using sustainable practices with creative intention, Zulu & Zephyr celebrates over a decade in business with emerging new ideas and new energy for many Summers to come.
Tell us about the design for your packaging and how you’re using them?
Our packaging design reflects our brand's essence and commitment to sustainability. Each element is carefully selected to align with our values and to minimize our environmental footprint. The use of 100% recycled paper mailers and boxes for both online and wholesale orders underscores our dedication to eco-conscious practices. Furthermore, opting for FSC certified, post-consumer recycled paper mailers for online orders ensures that we uphold the highest standards of sustainability throughout our shipping process.
In terms of design, our packaging embodies the essence of Zulu & Zephyr, capturing the spirit of our brand and the aesthetic that resonates with our customers. Overall, our approach to packaging not only fulfills practical shipping needs but also serves as a vehicle for communicating our brand values to our customers. We believe that every package sent out is an opportunity to make a positive impact, both environmentally and aesthetically, reinforcing our mission to create beautiful, sustainable designs for modern women worldwide.
What made noissue a good fit for your packaging?
noissue was the perfect match for Zulu & Zephyr due to its core values and offerings. As a brand committed to providing custom, sustainable packaging solutions, noissue resonates deeply with Zulu & Zephyr's ethos of promoting sustainability in their business practices. Moreover, noissue's simple online design platform aligns seamlessly with Zulu & Zephyr's focus on creative intention, enabling them to customize packaging designs effortlessly.
