Valentine's Day is more than just a box of chocolates and a bouquet of flowers. Whether you love it or hate it, it’s the perfect time to spread a little bit of love to the people most important in your life, including your customers.
With an estimated $21.8 billion being spent in the US alone this Valentine’s Day – and three-quarters of consumers agreeing on the heightened importance of the holiday due to the pandemic – brands are paying extra attention to this romantic day in 2022.
Love is in the air, after all, which leads to a huge jump in gift-buying. This means ecommerce businesses are getting creative with irresistible packaging makeovers to help boost sales.
From gorgeous traditional imagery of hearts and flowers to brands thinking outside the romance box with quirky designs, custom packaging is a great way to transform any product into a swoon-worthy gift this February.
💡 Inspiration Station
Roses are red, violets are blue – Here are some awesome Valentine’s wrapping paper ideas just for you, featuring custom noissue Tissue paper designs from our customer community!
Just Another Ada
We are crazy in love with this fun and funky packaging. UK-based artist Ada Crowe loves color, illustration, and positivity – and that’s pretty obvious from her vibrant custom tissue paper design, right?
The simplicity of the bold but clean illustrations on the pink and red color palette makes our hearts skip a beat. And don’t get us started on the cute soy-based ink stamps being used on the outer packaging and envelopes.
Valentine’s Day might be best known for roses and chocolates, but don’t underestimate the power of simple sophistication to woo customers! Lolita is an Australian handmade ceramics business that lets their chic creations do all the talking. Their custom tissue paper design sports a repeating logo pattern that, when paired with a lovely little logo sticker, sparks a connection between their brand and customers.
Mad About Style
This delicate and dreamy design by boutique fashion store Mad About Style proves romance doesn't have to be cheesy. Their stylish, subdued tissue paper floral design reflects their classic products with pops of color that are just perfect for spreading a bit of classy allure this Valentine’s. Talk about a big kiss on the (tu)lips!
Book lovers aren’t left out of Valentine’s Day, either! Bookety Books is the online indie bookshop for the big bibliophiles out there to treat your shelf to bestsellers and new titles. The shop uses custom tissue paper that doesn’t necessarily scream candy hearts and cupids but embodies soft and serene romantic vibes.
The whimsical woodland and garden-inspired illustrations welcome customers into a wonderful literary world that’s easy to fall in love with. And they’re showing us how not every Valentine’s day wrapping tissue paper has to come in pink! Bookey Books chooses complementary sage and salmon tones that amplify awe at first sight.
Flowers are a timeless gift at Valentine’s Day that are always guaranteed to set hearts racing. But creative design studio Lucy Blooms makes their bouquets even more special by using a floral custom two-tone tissue paper design that strikes you right in the heart.
Lucy Blooms’ boss, Clarissa, believes that “Flowers are a universal message of love, light, and peace.” The world could always do with a little more love, so why not say it with flowers?
Hearts. It wouldn’t be Valentine's Day without them, right? But that doesn’t mean you have to stick with traditional styles. Lifestyle brand Doodle Moo has the perfect edgy alternative for playful souls, designing a custom tissue paper with bold black hearts immersed with funky icons that shows customers how they can be a rockstar but also enjoy a dash of romance.
Le Papier Raffine
Keeping to the more minimalistic side of things, Le Papier Raffine understood the Valentine’s Day assignment of making customers feel completely cherished with their custom packaging! The home goods retailer tenderly wraps home decor and gifts in warm, neutral-toned tissue paper, accented with an understated yet affectionate illustration. Let your sweetheart indulge in the delicate packaging design and divine deliciousness!
Love takes many forms, and you’re definitely not alone if the love of your life isn’t even human. Show your best fur-end some love this Valentine’s with a new pet accessory from Bubbi Pets, and you’ll get your hands on their perfectly pink tissue paper wrapping paper.
This cutely illustrated baby-pink tissue arrives at doors in noissue recycled mailers, once more proving that you can show love not just for other people, but for the Earth and all its animals. Pawsome.
Super bright, super cute and super fresh: accessory brand Emeldo describes themselves as “eclectic, fun, bold, bright and wonderful,” and we couldn’t agree more. The eye-catching color palette used on their tissue paper is perfectly balanced by a simple patterned design that is guaranteed to make their customers feel special, instantly.
Oh Hello Maker
Sweet sincerity is not lost on giving a subtle nod to the love of crafts! Oh Hello Maker, a DIY crafts kits company, dives into a deep, calm navy tone for their custom tissue paper that pleasantly surprises customers during the unboxing experience.
Look a little closer and you’ll spot the charming cursive greeting lined in a pop of pink! As a kind reminder to share the love to yourself is a compostable card to keep around whenever you need a magical mantra.
And some extra love goes out to packaging that pairs well with Valentine’s wrapping paper – custom, cute boxes! California-based small jewelry shop Bridgshop hones in on the hearts with their custom noissue Recycled Box.
Colorblocked pops of pink, red, and white adorn the interior of their custom gift box, enticing customers to unbox their twinkly trinkets and delicate pieces. There’s a retro-refined feeling that Bridgshop’s box brings that makes their customers feel extra beloved. Consider us ultra-charmed!
Your brand + custom packaging = a match made in heaven ❤️
As the saying goes, the best thing to hold onto in life is each other – and beautiful Valentine’s wrapping paper packaging, of course. Happy Valentine's Day!
We hope these packaging designs have left you feeling inspired and ready to share some love this Valentine's Day! Shop by product type or category to get started on customizing your brand’s dream packaging. Don’t forget to hit our follow button on the 'gram to keep the inspiration going all year round.