Image by @theshapeworksstore
No matter how big or small a business is, it needs a unique and effective marketing plan to compete and succeed. Marketing costs can add up quickly, so it's crucial to make impactful and affordable decisions.
Custom paper stickers are an excellent option to show off your brand image while saving costs. Your customers appreciate meaningful and personalized custom paper stickers, especially when they add brand personality to the packaging.
Brand labels are an excellent technique for managing low-budget marketing. According to a national survey performed by the Paper and Packaging Board, 7 out of 10 customers think that packaging design affects their purchase choice.
Here's how custom paper stickers can quickly convey information that sticks to the mind of the viewers!
Build a Strong Impression
Eco-friendly custom stickers are made from FSC-certified materials and soy-based ink. That means they’re fully recyclable and compostable. Stickers are vital because customers always look for a label to help them identify a product. Your eco-friendly custom stickers not only speak for the personality of your brand but also convey that you care about the environment.
If businesses spend the effort to create a brand and a product that’s superior to their rivals, the only way to show off their brand image effectively is to give it an eye-catching custom paper sticker. When you use them on your items, you send a message to the customers that the company is professional and trustworthy.
Several studies, including one by the American Psychological Association, have shown that a person's first impression of someone affects how they feel about that person for the rest of their interaction. In the same way, a buyer's first impression of a brand is vital as it affects their awareness of the brand and leads to customer loyalty in the future–or lack thereof.
Unique paper stickers are essential in building strong client connections and creating a memorable first impression that sticks (pun intended) with them.
Enhance Brand Visibility
Custom paper stickers and labels can be applied to the main packaging and the product inside. At a lesser cost than bespoke packaging, the paper stickers introduce your products to customers as having come from a trustworthy brand. A business may use the same label inventory for each size box they send to establish consistency in their marketing schemes. If the logo or marketing campaign changes, the eco-friendly custom sticker may be replaced at any time.
Seasonal printed paper stickers are significantly easier to store than stacks of personalized packaging. Furthermore, placing custom paper stickers on shopping bags transforms them into walking billboards for your company at a nominal expense. Appropriate branding significantly influences your company's sales and growth, with one study suggesting that brand consistency can raise revenue by 23%.
Personalize Your Brand
Consider offering personalized stickers as a loyalty reward or a free present with purchases. Custom paper stickers are a delightful surprise for customers. For further engagement, provide a funny or uplifting tagline that displays the brand's individuality.
Consumers not only desire but demand personalization. With customer loyalty becoming more elusive, doing personalization right is critical. According to research, 71% of clients want businesses to provide individualized encounters. Unfortunately, 76% are irritated when this doesn’t occur. Customers can now switch to something else if they don't like the experience they're getting, putting additional pressure on businesses.
Custom paper stickers as a freebie are reasonably inexpensive, and there’s no long-term risk. It's worth noting that paper stickers may be used with social media initiatives, such as encouraging people to snap photos of themselves wearing the sticker and uploading them with a certain hashtag. This makes it a promotional contest to generate social media attention.
If a business currently uses a hashtag for marketing, giving away stickers with the hashtag and their branding raises awareness of it. Distributing branded stickers with catchy wording or unique designs that are relevant to customers and the industry would be a terrific approach to creating traffic.
Sustainability at the Heart of Your Packaging
As sustainability and climate change make headlines around the world, new consumer research by First Insight and the Baker Retailing Center at the University of Pennsylvania shows that since 2019, Gen X clients' preference for sustainable companies has gone up by 24% and their willingness to pay more for sustainable items has gone up by 42%. This is because Gen Z has influenced their Gen X parents on this topic.
One of the most effective ways to make your eco-friendly packaging stand out is to use biodegradable paper stickers. They offer a sophisticated and eco-conscious touch to the product packaging. They’re not only better for the environment but also healthier and less expensive than standard brands.
Giving out personalized eco friendly paper stickers not only helps your company promote your brand image and products but also helps the environment on the whole. If you want to advertise your products with an eye-catching customer experience, try employing personalized paper stickers.
That's a Wrap!
Custom paper stickers are powerful marketing tools that can really impress customers in a cost-effective way. Don't be afraid to stun with personalization that's human and earth-friendly!
Check out our range of eco-friendly custom stickers to stay true to your branding without harming the environment.