As a brand, you might print your logo onto your products or use it in all of your social media posts, but have you ever considered using it on your mailers and packaging?
Adding your logo creates unique, personalized packaging that will impress your customers and strengthens your brand image!
You might be wondering how to put a logo on poly mailers. If you want your branding to be shown on all of your packaging, you’ll need to figure out the best way to print it onto your mailers and boxes.
Knowing how to customize poly mailers can set your brand apart from the competition. It reflects your brand’s message and reinforces your identity, both of which are important factors in building brand awareness. 72% of Americans say that product packaging influences their purchasing decisions.
Let’s go into more detail about what poly mailers are and how you can create custom poly mailers.
What Are Poly Mailers?
Poly mailers are a type of shipping packaging that businesses use to deliver their products. They’re usually made out of 100% recycled plastics and can be customized on all sides.
Most poly mailers are self-sealing, with foldable lips at the top, which secures the product inside the package and makes it obvious if somebody tries to tamper with it.
Mailers are thin, light, and waterproof but durable and sturdy, making them cost-effective and efficient for brands to use. Many poly mailers can be stacked on top of each other, meaning more products can be delivered in a single truck.
How to Create Branded Poly Mailers
If you’re a business owner or marketer, you will know how important branding is and how it can impact the success of your business. Including your brand colors and logo in everything that you do will boost your success. Three out of every 10 businesses say that they noticed an increase in revenue after improving the quality and style of their packaging.
This is especially the case for online product-based businesses. Every customer that shops with your brand will receive one of your parcels or mailers. Printing your logo onto every single one of them ensures that your branding stays at the forefront of people’s minds.
There are a number of different techniques that you can use to effectively print your logo onto your mailers, including:
- Inkjet Printing
- Screen Printing
- Offset Printing
- Flexographic Printing
The technique that’s best for your packaging depends on the materials that you use and the way you like to present your brand. It’s worth giving multiple techniques a go to determine which method works the best.
If you’re wondering how to make custom poly mailers, consider the options below and choose a reliable supplier that can vividly print your designs.
Inkjet printing uses digital imagery and prints it onto the poly mailers to create customized packaging. It works by printing tiny droplets of ink onto the poly mailers to produce a pattern or logo.
Because poly mailers are not made out of materials derived from plastics, traditional inks are not suitable for this type of packaging. Instead, a specific type of solvent-based ink is used to print permanent smudge-free graphics onto the poly mailers.
For those who are wondering how to customize poly mailers in small amounts, inkjet printing is a great option. It’s quick, easy, and flexible.
Another method to consider when you’re figuring out how to put a logo on poly mailers is screen printing. This is a very traditional method of printing that spreads the ink across the mailer in an even layer using a frame and mesh. A new screen needs to be created for every color used on the poly mailer design.
The benefit of screen printing is its versatility. You can use as many screens as you need, and you can apply your designs to poly mailers of multiple sizes and shapes.
For companies trying to make DIY custom poly mailers, flexographic printing is another great option because it’s suitable for printing on non-porous materials. With this type of printing, a flexible plate is used to print a specific design onto the poly mailer, which is then sealed.
The benefits of flexographic printing include high durability, efficiency, and compatibility with water-based inks. However, it may not the best option if you’re printing more than three colors at once.
The final method of printing that we’re going to discuss is offset printing. This is a technique that uses a computer to transfer digital designs onto physical materials.
Because it uses sophisticated technology and software, offset printing enables you to produce high-definition images with lots of detail.
Custom Poly Mailers, Made More Sustainable
Nowadays, brands must also consider the environmental impact they may leave on the earth when using harmful packaging materials, like virgin plastics and non-renewables. Instead, brands can turn to more eco-friendly solutions like recycled poly mailers, which keep materials in circulation and are recyclable at the end of the unboxing experience.
At noissue, your business can customize poly mailers made from recycled materials to avoid the use of virgin plastics. Your design is screen-printed in eco-friendly inks that won't affect your poly mailers' recyclability. Plus, these custom poly mailers come with a second adhesive strip for easy reuse, preventing waste from cluttering landfills.
🎁 That's a Wrap!
Customers will appreciate your brand's commitment to sustainability, and enjoy your beautiful branding on premium, recycled poly mailers! If you’re ready to start using customized poly mailers that display your branding perfectly, check out the custom poly mailers that we offer at noissue.
For further personalization to showcase your brand's personality, pair your mailers with recyclable stickers, recycled packing tapes, and more! Make sustainability on-brand and shop custom packaging supplies by category or industry.