From birthday celebrations to bathtub relaxation, candles are often associated with happy memories and positive experiences. Though small, candles play a significant role in people's lives - which is why brands need to take care when designing their packaging!
Candles often make for great gifts and are perfect accessories to provide some atmosphere for special occasions. They’re also typically associated with luxury, so it’s even more important that their packaging is beautifully designed and shows off your branding.
If your company sells candles, you probably already know that they need to be well-packaged to arrive at your customer's doorstep in one piece. But did you know that excellent candle packaging can also help your brand stand out from the competition, and impress your customer community?
In this article, we'll explore what you should consider when designing your brand's candle packaging and some creative branded candle packaging ideas.
Why do candles need special packaging?
Candles may be small, but they're not indestructible! In fact, candles are quite fragile and can easily be broken if not properly packaged. That's why it's crucial to choose packaging that will protect your candles from damage during transit.
High-quality packaging protects your candles from being damaged, but it also prevents them from breaking and leaking wax all over your other products. When designing your packaging, choose materials that will keep your candles safe and secure.
What should you consider when designing your brand's candle packaging?
The first step in designing your brand's candle packaging box is to choose a suitable material. Candle packaging can be made from various materials, but the most common is paperboard or kraft material.
Paperboard is a popular choice for candle packaging because it's lightweight and eco-friendly. Plus, it can be easily customized to match your brand's aesthetic. You've probably heard of Kraft paper before - that's one type of paperboard! Kraft is light yet sturdy enough to package your candles.
On the other hand, plastic candle packaging is unfortunately just as popular as paperboard. While plastic packaging materials are cheap and easy to mass-produce, plastic is not eco-friendly as it’s not as recyclable as kraft is. So, your brand will want to avoid using plastic, which not only harms the environment but can also add excessive weight to your overall packaging.
Size and Shape
The second step is to choose the right size and shape for your packaging. The most common candle sizes are votives, tapers, and pillars. Votives are small, tealight-sized candles often used in decorative holders, while tapers are long, thin candles typically used in candelabras. Pillars are thick, cylindrical candles that you can use for a variety of purposes.
The size and shape of your packaging should be determined by the size and shape of your candles. For example, pillar candles would need a tall and skinny box, while votives might just need kraft paper tube packaging.
Finally, it's time to let your creativity shine! Once you've determined the right materials and size for your packaging, it's time to start thinking about design. The design of your packaging should reflect your brand's overall aesthetic. If your brand is modern and frugal, your packaging should be too.
On the other hand, you might want to use luxury candle product packaging boxes if your brand is more upscale. Remember to include your brand's logo and other essential information, such as the candle's size, scent, and burn time, no matter what design you choose.
How to choose the right packaging for your brand's candles
Now that you have a clearer idea of how you want to package your candles, it's time to create an amazing unboxing experience for your customers! Consider the following with your budget and branding in mind:
- Additional products or freebies, like branded stickers and thank you cards
- Artistic tissue paper that matches your candle product packaging or has a logo pattern
- Customized boxes for shipping or for larger candle orders
If you are still unsure about the packaging for your candles, take our 2-minute quiz to determine which type of noissue product is right for your company.
Creative branded candle packaging ideas
Here at noissue, we place great emphasis on sustainability and eco-friendliness without sacrificing your brand’s style and personality. As such, our packaging and shipping products and materials fall into three frameworks: reusable, compostable, and recycled or recyclable.
If you're looking for something unique and protective, we suggest using our kraft paper tubes. These tubes can be used for everything from candles to bath bombs and everything in between. They're made from high-quality kraft paperboard and can be customized with your brand's logo, colors, and more. Plus, they're 100% recyclable, which your customers will love knowing that they’re lessening their environmental impact with every order from your brand!
For candle jars, folding carton boxes will be your brand’s best bet to rely on to provide an ultra-luxe experience. These product packaging boxes can house information about your product’s ingredients and care instructions for your customer to get the most out of their candles. These folding boxes are also curbside-recyclable at the end of the day, rounding out an enjoyable and easy unboxing experience with your brand.
🎁 Wrapping it up
There's a lot to consider when designing your brand's candle packaging. However, you can create packaging that perfectly reflects your brand and protects your candles with a bit of planning and thought. Little else can hold a light on your brand’s products than equally as beautiful packaging!
If you're looking for high-quality, eco-friendly, and customizable candle packaging, then look no further than noissue! We offer a host of packaging options to choose from, all of which can be customized to match your brand's aesthetic. Get started with shopping our premium packaging products by your brand’s industry or product category.