If you’ve been anywhere on social media, then you probably know how popular tote bags are. Consider these casual carriers the “it” bag of every season!
The calling card to the tote bag’s longevity among modern consumers lie in its extreme versatility, portability, and reusability. Who doesn’t enjoy using a functional and flexible bag to take from the farmer’s market, gym, office, and back?
For brands, the reusable tote bag becomes an even more powerful marketing tool since they add value to the overall customer experience. They make for a luxe and lasting touch when it comes to the unboxing experience and can set your brand apart from the competition with a premium look and feel.
Let’s dig into why reusable, eco-friendly cotton tote bags can benefit brands and build customer loyalty.
Why choose reusable tote bags?
There are a few good reasons why contemporary brands should consider custom eco-friendly tote bags to use for their packaging, merchandise, and marketing materials.
Custom eco tote bags are a better alternative to plastic bags.
It goes without saying that the world has a plastic problem. Non-renewable plastic bags, especially those made from virgin plastics, contribute to 300 million tonnes of plastic waste that pollutes our oceans.
Instead of packaging products in problematic plastics, brands must consider investing in providing customers with a more sustainable and reusable solution.
Tote bags won’t be thrown out after a single use and can hold much more than traditional plastic bags. While they may initially seem more expensive than plastic bags, cloth tote bags can help your brand’s bottom line as they’re made to last and withstand repeated use.
Tote bags elevate shopping and unboxings.
If you’re an eCommerce retailer, packaging your products in tote bags can help you stand out from the crowd and up-level the entire unboxing! Plus, when you present your brand in premium packaging such as totes, you’re signaling to customers that their experience is a priority.
Cloth tote bags are a popular form of packaging and merchandise that many customers appreciate. Whether you’re a beauty brand putting together PR packages or a coffee roaster selling cool gear, personalized cloth totes can proudly display branding, commemorate special events or promotions, and much more.
They continue your customer’s experience with your brand.
You’ve put in all this effort to create a memorable brand presentation – so you want to avoid having customers throw it all away when it’s over! Through personalized tote bags, customers can keep your brand top of mind long after they open their purchases and even introduce your business to more eyes when repurposed.
Since they’re so portable, customers can carry their custom totes around while showing off you logo and brand colors. Perfect for multiple uses as a daily driver, they’ll remind customers of the extra effort you’ve put into their continued experience with your brand.
Common tote bag materials: what are differences between organic cotton, recycled cotton, and canvas?
While tote bags are significantly more sustainable and stylish than plastic bags, you should still consider the materials used in creating them. It’s crucial to compare and choose what kind of tote bag will work best for your brand’s and customers’ purposes.
Here are things to keep in mind for three eco-friendly tote bag materials:
Organic cotton
Organic cotton refers to cotton material that is responsibly grown and sourced. This type of cotton undergoes certification by the Global Organic Textile Standard, ensuring that materials are harvested and processed within a supply chain that adheres to high-level environmental and social criteria. Known for being soft and pliable yet sturdy enough to carry light loads, organic cotton tote bags make for great gift bags and packaging.
Recycled cotton
As the name suggests, recycled cotton can be composed of cotton and organic cotton mix that’s given a new life. Recycled cotton helps prevent textile waste by reweaving fabrics together, renewing their integrity and appearance of the material. This includes recycling post-industrial scraps and post-consumer waste, and results in materials that perform just as well!
Canvas (also known as cotton canvas)
Canvas is often mistaken for being a different type of fabric than cotton, but it’s actually cotton that is more tightly woven to result in a tougher, thicker textile. Cotton canvas can be created from organic cotton and produces tote bags capable of carrying heavier contents. Personalized canvas tote bags are associated with a more premium look and durability, making them ideal for use as merchandise.
Textile thickness vs. weight
Thickness defines how tightly woven textiles may be. The thicker the weave is, the stiffer and sturdier the material is. You may want to consider which thickness suits your brand’s needs and customer’s preferences. noissue Totes come in Organic Cotton, Recycled Cotton Mix, and Cotton Canvas, and can serve different purposes based on their respective material thickness.
Cotton canvas, for example, is more tightly woven and can carry a heavier load when turned into a tote. Thus, canvas often weighs slightly more than organic cotton, but not to the point of discomfort. Personalized canvas tote bags are what you may mostly see sold as merchandise online and in-store.
Organic cotton and recycled cotton fabrics aren’t as tightly woven as canvas, so they’re typically thinner and weigh less. They result in tote bags that, while on the lighter side, can still conveniently carry your customer’s belongings as branded gift bags or party favors.
Which eco-friendly tote bag should you choose for your band?
Now that we’ve covered the key differences between these sustainable materials, let’s compare noissue’s range of custom eco tote bags! Whichever variation of tote you choose for your brand, noissue Totes will wow customers with your creative branding and colors without harming the environment.
noissue 100% Organic Cotton Custom Tote Bags
- Reusable tote bags made from Global Organic Textile Standard (GOTS) certified 100% organic cotton
- Customize one or both sides in water-based Pantone ink (1 color)
- Lighter weight (4 to 8 Oz/Sq.Yd) and slimmer textile is ideal for custom-printing large patterns, logos, and large text.
noissue 60% Recycled Organic Cotton Custom Tote Bags
- Reusable tote bags made from 60% recycled Global Organic Textile Standard (GOTS) certified organic cotton mix
- Customize one or both sides in water-based Panton ink (1 color)
- Light-to-medium weight ( 8 Oz/Sq.Yd) and medium textile is ideal for custom-printing logos, line art, and calligraphy.
noissue Custom Premium Canvas Custom Tote Bags
- Reusable tote bags made from Global Organic Textile Standard (GOTS) certified 100% organic cotton canvas
- Customize one or both sides in water-based Panton ink (1 color)
- Heavier weight (12 Oz/Sq.Yd) and thicker textile is ideal for custom-printing detailed logos, illustrations, and artwork.
🎁 That’s a Wrap!
Plastic bags are so yesterday. Meet customers where they are now and make the switch to more sustainable packaging and merchandise – without sacrificing sustainability! A perfectly personalized and comprehensive brand experience is all in the bag.
Ready to up-level your brand and lease a lasting impression on customers? Check out our range of custom eco-friendly tote bags to turn into reusable packaging, party favors, and merchandise.
Looking to stock your brand on more sustainable packaging and shipping supplies? See more of our cost-effective and eco-friendly solutions that don’t skip out on including your branding.