ECO ALLIANCE Petite Lucette “Attention to detail and thriving on perfection in every aspect of our business is key to our brand identity.” Anaïs and Clémence, Co-Founders
BIZ ADVICE Instagram Captions and Other Social Media Copy: The Guide Although there are millions of guides out there on how to take the perfect instagram shot, there are a lot less on how to perfect your social media copy. Make no mistake: the image may be worth a thousand words, but a great caption will really pack that extra punch.
BIZ ADVICE The SEO Follow-Up: Dispelling Myths about SEO for Small Businesses If you are in a more niche industry which has few direct competitors, it’s easy to think that SEO simply isn’t worth the time and effort. However, it isn’t just about getting an edge over your rivals; there are far more benefits than that!
INSPO @greyandwild ✌️✌️✌️ Peace, love, and great designs. This beauty from @greyandwild has all of the glitz and glam of a party favor. Imagine how fun it would be to get one of
ECOMMERCE Calculating eCommerce Revenue | Beyond the Box When it comes to ecommerce metrics and making sure you're on top of your conversion rates, traffic and average order rates, we've got a few ecommerce meTRICKS to help you out.
BIZ ADVICE 5 Shipping and Logistics Mistakes to Avoid During the Holidays Want to prevent unnecessary headaches during the upcoming holiday season? Then take a look at these five common shipping and logistics mistakes and learn how you can avoid them.
MARKETING Omnichannel Marketing | Beyond the Box Omnichannel marketing is a big set of words with some big connotations. All it breaks down to though is how well you're able to integrate your marketing campaigns across your physical and digital spaces.
ECO ALLIANCE Kim Sielbeck Illustration “My main goal with what I do is to focus on work that celebrates friendship, diversity, humor, love, fun, and positivity.” Kim Sielbeck, Illustrator
BIZ ADVICE Everything You Should Know About Search Engine Optimization (SEO) The number of online resources on SEO could fill a book (and it does – there are hundreds out there!). But if you're looking for a basic overview of search engine optimization and a breakdown of some of the myths, then this is the article for you.
ECO ALLIANCE Unboxing with Ted and Kip “It’s important to me that everything I make is unique and full of happiness. When a buyer opens one of my parcels I want the experience to be one of total delight." Anna Carroll Smith, Founder.
INSPO @debabakraft Bright colors can make such a positive impression especially when created with such a lovely design! Our #packagingtip of the day is to put yourself in your customer's mind when
ECO ALLIANCE Dear Prudence Studio “Branding is very important to me; it’s such a crowded marketplace that you really have to go that extra mile to stand out.” Laura Park, Founder
BIZ ADVICE IGTV: Is it Living Up to the Hype? In late June Instagram announced the launch of a new feature on its platform: IGTV. Addressing what Instagram is calling a ‘growing trend’ in how we consume digital content, the launch is widely seen as a competitor to the content giant YouTube.
INSPO @zoeand.co Custom packaging that's eco-friendly to boot! 🍃🍃🍃 @zoeand.co providing a wonderful example of how to make your brand pop, using color and logo in perfect harmony. That light pink might
BIZ ADVICE Top 3 Reasons to Start a Company Blog If you're here, it means you're thinking about reading our blog. And no matter the size of your business, it might be time to consider starting your own. Building a successful blog with strong traffic takes continuous time and effort, but it’s well worth it. Here’s why:
INSPO @noissueco 📣📣 25,000 Followers Giveaway time! 🎊🎊 To be in to win 2 orders of custom tissue and stickers: 1️⃣ Tag someone who could use custom packaging in the comments 2️⃣ Make
ECO ALLIANCE Jericho Road Clothing “The main focus for our pieces from the beginning is to always have bold prints but on really simple styles. We find it's a safe combination and people seem to love it!" Kate Russell and Chloe Rowe, Co-founders and designers
BIZ ADVICE How to Be Environmentally Sustainable as a Small to Medium Size Business Big companies dominate the news when it comes to environmentally sustainable initiatives. But there's less information out there for smaller businesses on how to be sustainable. You might think that
ECO ALLIANCE Forever Press: The Bridal Diary “We are passionate about bringing life back to print as a medium through beautiful design and simple functionality.” Matt and Petra Salvatore, Founders
INSPO @fotinitikkouillustration Your packaging is an extension of your brand, your product, and ultimately shows a lot about the care you put into presentation! ✨ A well-dressed product is sure to make an
ECO ALLIANCE Curated and Hampered "We have four guiding values – strive for quality, have purpose, champion independents, think out of the ordinary." Sam Patterson, Co-Founder
BIZ ADVICE Customer Experience is not a Phase Part 2: E-Commerce Within e-commerce, it’s easy to fall into the trap of thinking that great customer service isn’t as important as it is in brick and mortar stores. However, in an online environment, going that extra mile and exceeding expectations is crucial.
ECO ALLIANCE The Gypsy Fawn "I couldn’t find the jewelry I wanted to wear, so I set out to create jewelry that would be unique and also more affordable." Ashley Massey, Founder and Designer
BIZ ADVICE Looking Forward: Implementing Seasonal Marketing Strategies As we all well know, building an ecommerce business is less like a sprint and more like a marathon, constantly aiming to increase sales in a consistent and steady manner.
SUSTAINABILITY Sustainability in Packaging | Beyond the Box In the very first Beyond the Box (other than the introduction), we're talking about sustainability as a business; specifically about how your packaging impacts your overall environmental impact. Key takeaway: think paper, not plastic!
