MARKETING Omnichannel Marketing | Beyond the Box Omnichannel marketing is a big set of words with some big connotations. All it breaks down to though is how well you're able to integrate your marketing campaigns across your physical and digital spaces.
ECO ALLIANCE Kim Sielbeck Illustration “My main goal with what I do is to focus on work that celebrates friendship, diversity, humor, love, fun, and positivity.” Kim Sielbeck, Illustrator
ECO ALLIANCE Unboxing with Ted and Kip “It’s important to me that everything I make is unique and full of happiness. When a buyer opens one of my parcels I want the experience to be one of total delight." Anna Carroll Smith, Founder.
INSPO @debabakraft Bright colors can make such a positive impression especially when created with such a lovely design! Our #packagingtip of the day is to put yourself in your customer's mind when
ECO ALLIANCE Dear Prudence Studio “Branding is very important to me; it’s such a crowded marketplace that you really have to go that extra mile to stand out.” Laura Park, Founder
INSPO @zoeand.co Custom packaging that's eco-friendly to boot! 🍃🍃🍃 @zoeand.co providing a wonderful example of how to make your brand pop, using color and logo in perfect harmony. That light pink might
INSPO @noissueco 📣📣 25,000 Followers Giveaway time! 🎊🎊 To be in to win 2 orders of custom tissue and stickers: 1️⃣ Tag someone who could use custom packaging in the comments 2️⃣ Make
ECO ALLIANCE Jericho Road Clothing “The main focus for our pieces from the beginning is to always have bold prints but on really simple styles. We find it's a safe combination and people seem to love it!" Kate Russell and Chloe Rowe, Co-founders and designers
ECO ALLIANCE Forever Press: The Bridal Diary “We are passionate about bringing life back to print as a medium through beautiful design and simple functionality.” Matt and Petra Salvatore, Founders
INSPO @fotinitikkouillustration Your packaging is an extension of your brand, your product, and ultimately shows a lot about the care you put into presentation! ✨ A well-dressed product is sure to make an
ECO ALLIANCE Curated and Hampered "We have four guiding values – strive for quality, have purpose, champion independents, think out of the ordinary." Sam Patterson, Co-Founder
BIZ ADVICE Customer Experience is not a Phase Part 2: E-Commerce Within e-commerce, it’s easy to fall into the trap of thinking that great customer service isn’t as important as it is in brick and mortar stores. However, in an online environment, going that extra mile and exceeding expectations is crucial.
ECO ALLIANCE The Gypsy Fawn "I couldn’t find the jewelry I wanted to wear, so I set out to create jewelry that would be unique and also more affordable." Ashley Massey, Founder and Designer
SUSTAINABILITY Sustainability in Packaging | Beyond the Box In the very first Beyond the Box (other than the introduction), we're talking about sustainability as a business; specifically about how your packaging impacts your overall environmental impact. Key takeaway: think paper, not plastic!
INSPO @coucou_illustration Packaging doesn't have to be the star of the show (which is hard for us to admit), but presentation will always be key to making a good first impression with
ECO ALLIANCE PCB Home "It was there, in that tiny blank slate of space, that I fell in love with handmade home décor." Alyssa Thiel, Founder
INSPO @susie_hammer So many different ways to wrap! @susie_hammer not only showcasing a beautiful tissue design, but putting her stamp on orders with a well-placed sticker and some accent string. Lovely
INSPO @lucycoggle Wrap day! Today we're checking out the lovely wrapping and organization from @lucycoggle. Getting everything in order to wrap your orders (#wordoftheday) and sending them all out gives you such
ECO ALLIANCE Salt & Wonder "I believe that handwork and time are the new luxuries in our digital world." Anna Sarcletti, Founder and Art Director
INSPO @barbarawurszt Pattern blending can be tricky, but once you get the hang of more simple square or box repeating patterns, try going for something a little more out there! When patterns
ECO ALLIANCE Vejle. "The colors of the collection vary per season and because of that we wanted a stable color palette for our branding" Evy Paap, Founder and Designer
ECO ALLIANCE Blush Flowers "Brand presentation is key to us from the look of the store, right down to the ribbon used." Megan Piper, Business Manager
Ben Talks Introductions | Beyond the Box It's time to buckle down and get real the best way we know how. In the opening to the Beyond the Box series, Ben Talks Introductions, which means getting all the basics (or at least some of them) out of the way first. Subscribe, like and comment — you know the drill!
ECO ALLIANCE Ray Art Shop "My objective is for the customer to feel that coming to the shop is not just worth the trip, but is a trip worth taking." Tracy, Third Generation Owner
INSPO @madamefancypants Not only is your packaging important for your presentation (after all, it’s the clothing your product wears to its first meeting with your customers) it can act as valuable
