BIZ ADVICE A Beginner’s Guide to Social Media Marketing in 2022 New to social media marketing? We've got the ultimate guide to getting started. Here's 8 steps to build a strategy from scratch.
BIZ ADVICE 7 Emerging Marketing Trends Small Businesses Should Watch in 2022 The New Year is a great time to use the power of marketing to grow your business. Here, we look at the key marketing trends that small businesses should leverage in 2022.
BIZ ADVICE How to Measure the Success of Your Marketing Efforts Metrics are everything when it comes to marketing. Here's 10 metrics that are the best indicators of marketing success, and how to measure them for your brand.
BIZ ADVICE How to Succeed at Customer Retention and Loyalty: 7 Useful Tips for Ecommerce Retailers As an ecommerce business, there are many strategies you can use to boost customer retention and loyalty. Here's 7 approaches that actually work.
BIZ ADVICE A Small Business Guide to Video Marketing Video is one of the most engaging mediums to use for marketing your brand. Here's how to get started on YouTube, TikTok and Instagram as a small business.
BIZ ADVICE How to Market Your Products on Online Marketplaces Looking to get started with a store on an online marketplace such as Etsy? Here's everything you need to know about how to make your brand stand out on the platform.
BIZ ADVICE How to Get Started with Word-of-Mouth and Referral Marketing Want to drive awareness and sales around your brand? Then word of mouth marketing is your new best friend. Here's how to create a strategy for it.
BIZ ADVICE A Small Business Owner’s Guide to eCommerce SEO Leveraging the power of search engines can help build your business online. Dive into search engine optimization (SEO) and learn some tips and tricks to bring your business to the top.
BIZ ADVICE 6 Steps to Building a Community Around Your Small Business Building an online community can improve customer engagement and position your brand as an expert in your field. Here's how to get started.
BIZ ADVICE Getting Started with Email Marketing in 2021 Email may be a traditional marketing channel, but it's also effective – half the world is using it! Here's how to kick off your email marketing strategy.
BIZ ADVICE Calculating and Creating a Marketing Budget: A Beginner's Guide Let's talk about money, honey. Marketing budgets may seem hard, but they don't have to be. Here's our step-by-step guide on how to make your own.
BIZ ADVICE How to Create Audience and Buyer Personas for Your Brand When founding a business, it can be hard to figure out exactly who you're selling to. Here's our guide to getting started.