BIZ ADVICE Anatomy of a Social Media Caption That Drives Sales Captions are the attention-grabber that helps turn social users into customers of your brand! Here's how to create engaging and effective social media captions.
BIZ ADVICE A Beginner’s Guide to Social Media Marketing in 2022 New to social media marketing? We've got the ultimate guide to getting started. Here's 8 steps to build a strategy from scratch.
BIZ ADVICE 7 Emerging Marketing Trends Small Businesses Should Watch in 2022 The New Year is a great time to use the power of marketing to grow your business. Here, we look at the key marketing trends that small businesses should leverage in 2022.
BIZ ADVICE 4 Ways D2C Brands Can Build a Better Customer Experience Without a Marketplace Do you strive to offer your customers the best shopping experience imaginable? Our partners at Route offer 4 ways to delight your customers without needing to rely on a marketplace.
BIZ ADVICE Creative Ideas to Use This Small Business Saturday 2022 Forget Black Friday and Cyber Monday. Small businesses, November 26 is your time to shine! Here's our top Small Business Saturday ideas to help you boost sales and connect with customers.
BIZ ADVICE How to Measure the Success of Your Marketing Efforts Metrics are everything when it comes to marketing. Here's 10 metrics that are the best indicators of marketing success, and how to measure them for your brand.
BIZ ADVICE How to Succeed at Customer Retention and Loyalty: 7 Useful Tips for Ecommerce Retailers As an ecommerce business, there are many strategies you can use to boost customer retention and loyalty. Here's 7 approaches that actually work.
BIZ ADVICE A Small Business Guide to Video Marketing Video is one of the most engaging mediums to use for marketing your brand. Here's how to get started on YouTube, TikTok and Instagram as a small business.
BIZ ADVICE How Small Businesses Can Leverage the Power of Influencers: A Q&A with Asa Herrman Create an influencer strategy full of social star power for your brand! Asa Herrman of Lace & Pearls Jewelry gives us her expert advice on how businesses can collaborate with influencers.
BIZ ADVICE How Small Businesses Can Open an Ecommerce Store: A Q&A with Honey Pie Art Want to start an online store for your brand in this new retail landscape? Small business owner Honey Pie Art shares expert insights and what you need to know before opening an ecommerce store!
BIZ ADVICE How to Market Your Products on Online Marketplaces Looking to get started with a store on an online marketplace such as Etsy? Here's everything you need to know about how to make your brand stand out on the platform.
BIZ ADVICE How to Get Started with Word-of-Mouth and Referral Marketing Want to drive awareness and sales around your brand? Then word of mouth marketing is your new best friend. Here's how to create a strategy for it.
BIZ ADVICE 3 Surprising Ways to Reach Conscious Consumers that Don’t Involve Advertising Looking for smart and creative ways to reach consumers when you're a small to medium sized business on a budget? Here's three easy steps from our friends at GoodCarts.
BIZ ADVICE Ecommerce Planning: How to Create a Winning Blueprint for Your Online Store It's important to safeguard your success when starting an online business. Here's a practical guide to help you draft a winning business plan.
BIZ ADVICE 6 Steps to Building a Community Around Your Small Business Building an online community can improve customer engagement and position your brand as an expert in your field. Here's how to get started.
BIZ ADVICE TikTok for Businesses: A Beginner's Guide to TikTok Marketing With the highest organic reach of any social media app, all eyes are on TikTok right now as a great way to market your business. Here's five steps to grow your brand's TikTok account and audience.
BIZ ADVICE Getting Started with Email Marketing in 2021 Email may be a traditional marketing channel, but it's also effective – half the world is using it! Here's how to kick off your email marketing strategy.
BIZ ADVICE Calculating and Creating a Marketing Budget: A Beginner's Guide Let's talk about money, honey. Marketing budgets may seem hard, but they don't have to be. Here's our step-by-step guide on how to make your own.
BIZ ADVICE A Beginner’s Guide to Copywriting Your Website for SEO Did you know over 93% of online journeys start with a search engine? Here's how to fine-tune your website's copywriting and get discovered online.
BIZ ADVICE The Beginner's Guide to Building a Winning Loyalty Program Building a loyal customer base starts with designing a loyalty program customers love. LoyaltyLion shares their top 6 tips for building a winning loyalty program.
BIZ ADVICE How Small Businesses Can Succeed with Digital Marketing: A Q&A with Steven Lord of Digital Next Coming up with a digital strategy can be challenging for brands that are starting out. Expert Steven Lord shares some tips on where to begin.
BIZ ADVICE 9 Ways to Improve Your Product Pages: A Beginner's Guide How can you convert your website traffic into paying customers? By perfecting your product pages! Fera.ai shares their top insights into creating killer product pages for your business.
BIZ ADVICE Why and How to Run a Crowdfunding Campaign Crowdfunding has allowed thousands of people to launch their dream business. The team at Kickbooster shares how to turn your idea into a successful business through crowdfunding.
BIZ ADVICE How to Create Audience and Buyer Personas for Your Brand When founding a business, it can be hard to figure out exactly who you're selling to. Here's our guide to getting started.
BIZ ADVICE 7 easy ways to increase the profits of your online store Boosting your store's profitability is vital to growing your business. Metrilo shares how you can increase profits by converting your customers into loyal brand advocates.
