ECO ALLIANCE Paula Lukey Design “My vision has always been to create fresh, authentic, hand-printed textiles that fit seamlessly into other people’s lives with function and style.” Paula Lukey, Founder and Designer
INSPO @gingiber Extra happy makes all the difference when it comes to packaging up your orders 😊😊 Whether you have a custom pattern you know you can whip up or use your logo
BIZ ADVICE On-Page and Off-Page SEO: The Definitive Guide SEO doesn’t actually amount to any one activity. It’s made up of a whole bunch of different techniques which affect how digital marketers or e-commerce businesses write content,
BIZ ADVICE How to Stand Out as an Independent Online Seller In 2018, this industry is busier than ever. The good news is that there’s more potential business for ecommerce sellers, but this also means there’s increased competition. It can be harder for your products and business to stand out. Here's how:
INSPO @arnellewoker Custom designs can make a package pop, and make wrapping them more fun to boot! Simple touches like a gold heart and a ribbon of twine add layers to the
ECO ALLIANCE Olive and Company “I believe that curating your personal space with lovely things can have the power to inspire you, motivate you, and bring a sense of joy that is contagious.” Faye Hurley, Founder
ECO ALLIANCE Laundry Day “The reason I started the Laundry Day brand initially was because I felt there were no products in this category that represented my aesthetic and identity.” Victoria Ashley, Founder
BIZ ADVICE Influencer Marketing: How to Build Successful Partnerships Influencer campaigns can be a fantastic channel for social media marketing. But as a new medium, many businesses are struggling with how to get the best from their influencer partnerships. We’re here to help smooth the road for you.
BIZ ADVICE eCommerce Integration: How to Bring Your Systems Together How many systems or technologies do you use to run your online business? How efficiently do you move data between these systems as you need? To help you, our friends at nChannel put together a list of some of the common challenges of eCommerce integration projects so you can prepare for them.
INSPO @dearprudencestudio Fold over the top, tuck sides, tape down, place sticker on seam, add to the ever growing pile of wrapped goods. It's a familiar routine for plenty of ecommerce sellers,
ECO ALLIANCE Petite Lucette “Attention to detail and thriving on perfection in every aspect of our business is key to our brand identity.” Anaïs and Clémence, Co-Founders
BIZ ADVICE Instagram Captions and Other Social Media Copy: The Guide Although there are millions of guides out there on how to take the perfect instagram shot, there are a lot less on how to perfect your social media copy. Make no mistake: the image may be worth a thousand words, but a great caption will really pack that extra punch.
BIZ ADVICE The SEO Follow-Up: Dispelling Myths about SEO for Small Businesses If you are in a more niche industry which has few direct competitors, it’s easy to think that SEO simply isn’t worth the time and effort. However, it isn’t just about getting an edge over your rivals; there are far more benefits than that!
INSPO @greyandwild ✌️✌️✌️ Peace, love, and great designs. This beauty from @greyandwild has all of the glitz and glam of a party favor. Imagine how fun it would be to get one of
ECOMMERCE Calculating eCommerce Revenue | Beyond the Box When it comes to ecommerce metrics and making sure you're on top of your conversion rates, traffic and average order rates, we've got a few ecommerce meTRICKS to help you out.
BIZ ADVICE 5 Shipping and Logistics Mistakes to Avoid During the Holidays Want to prevent unnecessary headaches during the upcoming holiday season? Then take a look at these five common shipping and logistics mistakes and learn how you can avoid them.
MARKETING Omnichannel Marketing | Beyond the Box Omnichannel marketing is a big set of words with some big connotations. All it breaks down to though is how well you're able to integrate your marketing campaigns across your physical and digital spaces.
ECO ALLIANCE Kim Sielbeck Illustration “My main goal with what I do is to focus on work that celebrates friendship, diversity, humor, love, fun, and positivity.” Kim Sielbeck, Illustrator
BIZ ADVICE Everything You Should Know About Search Engine Optimization (SEO) The number of online resources on SEO could fill a book (and it does – there are hundreds out there!). But if you're looking for a basic overview of search engine optimization and a breakdown of some of the myths, then this is the article for you.
ECO ALLIANCE Unboxing with Ted and Kip “It’s important to me that everything I make is unique and full of happiness. When a buyer opens one of my parcels I want the experience to be one of total delight." Anna Carroll Smith, Founder.
INSPO @debabakraft Bright colors can make such a positive impression especially when created with such a lovely design! Our #packagingtip of the day is to put yourself in your customer's mind when
ECO ALLIANCE Dear Prudence Studio “Branding is very important to me; it’s such a crowded marketplace that you really have to go that extra mile to stand out.” Laura Park, Founder
BIZ ADVICE IGTV: Is it Living Up to the Hype? In late June Instagram announced the launch of a new feature on its platform: IGTV. Addressing what Instagram is calling a ‘growing trend’ in how we consume digital content, the launch is widely seen as a competitor to the content giant YouTube.
INSPO @zoeand.co Custom packaging that's eco-friendly to boot! 🍃🍃🍃 @zoeand.co providing a wonderful example of how to make your brand pop, using color and logo in perfect harmony. That light pink might
BIZ ADVICE Top 3 Reasons to Start a Company Blog If you're here, it means you're thinking about reading our blog. And no matter the size of your business, it might be time to consider starting your own. Building a successful blog with strong traffic takes continuous time and effort, but it’s well worth it. Here’s why:
