BIZ ADVICE

BIZ ADVICE

How to source sustainable fabrics for your fashion brand

If you want to become a more environmentally friendly fashion brand, the fabrics you work with is a great place to start. Our friends at SupplyCompass weigh in on the pros and cons of different sustainable materials and where to find them.

BIZ ADVICE

5 Reasons Why Sustainability Benefits Your Business Financially

Think it's more expensive to be a sustainable business? Think again. There's many ways adopting greener business practices can actually save you money in the long run. Here's how.

BIZ ADVICE

6 Ways to Add Holiday Cheer to Your Graphic Design

Want to add some festivity to your content this holiday season? Our friends at Design Pickle give us some advice for adding some on-brand holiday cheer!

BIZ ADVICE

How to Prepare for a Successful Black Friday and Cyber Monday

Are you gearing up for Black Friday and Cyber Monday? Our friends at ShopKeep share helpful tips for a safe in-store sale and advice for going all virtual this year.

BIZ ADVICE

Marketing Inspo: 3 Ways to Use AI for Small Business Marketing

Artificial Intelligence can be an amazing tool for small to medium businesses. Here's how.

BIZ ADVICE

Five common packaging design mistakes (and how to avoid them)

As a designer, how do you know whether your packaging is set up for success? Our friends at Dribbble are sharing five common packaging design mistakes, and how you can easily avoid them.

BIZ ADVICE

Getting into Print: How to get Published as a Creative

Getting a book printed is a big achievement for any designer, but the process to publishing can be tricky. Here's our guide on how to do it.

BIZ ADVICE

How to be a More Sustainable Retailer During the Holiday Season

Looking to become a little more eco-friendly during the holidays? Here's six tips to manage your business sustainably.

BIZ ADVICE

What Growing Businesses can do to Turn First-Time Shoppers into Lifelong Fans

Inventory management may not be the most glamorous part of business, but it is one of the most important. Our partners at Peoplevox give us tips and tricks for managing your inventory ahead of the holiday season.

BIZ ADVICE

How to Create a Killer Website: a Q&A with Wix.com’s Yoav Cohen

Yoav Cohen is the head of training and team lead at Wix.com. He shares some tips on how to create a great user experience on your website.

BIZ ADVICE

The Power of Offline Marketing: 5 Ways to Boost the Visibility of Your Business

As the online world gets increasingly busy, connecting with people offline helps brands build a meaningful relationship with customers. Here's five easy ways to do it.

BIZ ADVICE

The Clever Entrepreneur’s Guide to Eco-Friendly Packaging: What It Is + Ideas to Try for Your Products

If you're a busy entrepreneur, making an effort to go green in your packaging is easier than you might think. Here's how our guide on how to get started.

BIZ ADVICE

The 2022 Small Business Holiday Checklist

The holidays are just around the corner, which means it’s time to start prepping for the seasonal rush. Here’s our checklist and in-depth guide for navigating the 2022 holiday season.

BIZ ADVICE

How to Create Custom Wrapping Paper for Your Business

Any business, big or small, can make the most of custom wrapping paper. Here's the process to follow when designing some – it's easier than you think!

BIZ ADVICE

How seven clever creatives are ditching digital to get seen in print

Our partners at Newspaper Club explain how clever creatives have discovered a way to cut through the digital noise and get their work seen. The secret weapon? Print.

BIZ ADVICE

How to minimise your ecommerce shipping costs

Our partners at Parcelhub share their best tips and tricks on how you can decrease shipping costs and enhance the customer experience.

BIZ ADVICE

How to Scale Your Business on a Budget: a Q&A with Mailchimp’s Deana Thornton

Deana Thornton is the director of commerce marketing at Mailchimp. She talks how to grow sustainably as a business and locate the right areas to invest in.

BIZ ADVICE

Here’s how six businesses nail consistent visual branding across all channels

Consistent visual branding helps build a relationship with customers and gain their loyalty and trust. Here's how six businesses keep their branding aligned, online and offline.

BIZ ADVICE

Keeping it consistent: How to make sure your branding’s aligned online and offline

Having visual consistency across your different online and offline channels is essential to gaining recognition and loyalty from your customers. Whitestone branding expert Christa Ramus shares how to achieve this consistency.

BIZ ADVICE

Marketing Inspo: 18 Tips to Create a Customer Retention Program that Actually Works

Customer retention programs are vital to small businesses so if you don't have one in place, now is a great time to start. Here's our guide on how to craft one.

BIZ ADVICE

One size does not fit all: How to talk to customers of different generations

Jasmine Glasheen is an expert in helping retailers craft great content strategies. She shares how to communicate more effectively with customers of all ages.

BIZ ADVICE

How to go carbon neutral as a small business

Our partners at Sendle share how and why small businesses should make efforts to eliminate the carbon emissions they contribute to the atmosphere.

BIZ ADVICE

How to weave sustainability through your fashion brand

There are other aspects of a fashion brand's sustainability journey besides supply chain and packaging. Our partners at SupplyCompass break down how to make sure your impact is light, post-purchase.

BIZ ADVICE

A Complete Guide to Packaging Design: How to Create Beautiful and Functional Packages for Your Products

When it comes to packaging design, choosing the right materials, graphic design and copy can bring your product to life. Here's our step-by-step guide on how to do it.

BIZ ADVICE

Marketing Inspo: 7 Marketing Metrics Every Retail Business Should Track

Whether you're aiming to increase sales or to drive brand awareness, it's important to always measure your marketing performance as a small business. Here, we break down the marketing metrics you should be looking at to see if your efforts are paying off.