CUSTOMER EXPERIENCE

BIZ ADVICE

The Beginner's Guide to Building a Winning Loyalty Program

Building a loyal customer base starts with designing a loyalty program customers love. LoyaltyLion shares their top 6 tips for building a winning loyalty program.

BIZ ADVICE

How to Turn Customers into a Brand Community

The best brands globally know the importance of community, so how do you start to build one? Here's three easy steps to help you on your journey.

ECO ALLIANCE

Prioritizing personalization & exceptional merchandise with Rockets of Awesome

Rockets of Awesome is a direct-to-consumer kids apparel brand, designing and selling over-the-top awesome clothes for real life with kids. We had a conversation with Scott Turner, Chief Customer Officer, to hear how Rockets of Awesome is reinventing the way parents shop for kids.

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Your Favourite Packaging Designs on Pinterest of 2020

Need some inspiration for a packaging refresh in 2021? We've rounded up our top ten most popular Pinterest posts of 2020.

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Your Favourite Packaging Designs on Instagram of 2020

If you're thinking of redesigning your packaging in the new year, then look no further. Here's our top ten most loved packaging designs on Instagram in 2020 to inspire you.

BIZ ADVICE

Four sustainable business trends to watch in 2021

Sustainability is a topic on the minds of many businesses, so what big changes can we expect to see in 2021? Here's a few predictions.

BIZ ADVICE

Your About Us Isn't Really About You

Copywriting agency Sonder & Tell demystifies how to write the perfect About Us section for your website. Spoiler alert: your customer is the real hero.

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Looking for an Alternative to Bubble Wrap? These 7 Materials Will Do the Trick

There's many sustainable alternatives brands can use instead of bubble wrap. Here's some eco-friendly materials you can protect fragile items with.

ECO ALLIANCE

How to prep for the Holidays: a Q&A with Hydrant

A talk with Hydrant co-founder, John Sherwin, about getting organized and managing customer expectations during the holiday rush.

BIZ ADVICE

How to be a More Sustainable Retailer During the Holiday Season

Looking to become a little more eco-friendly during the holidays? Here's six tips to manage your business sustainably.

BIZ ADVICE

What Growing Businesses can do to Turn First-Time Shoppers into Lifelong Fans

Inventory management may not be the most glamorous part of business, but it is one of the most important. Our partners at Peoplevox give us tips and tricks for managing your inventory ahead of the holiday season.

BIZ ADVICE

How to Create a Killer Website: a Q&A with Wix.com’s Yoav Cohen

Yoav Cohen is the head of training and team lead at Wix.com. He shares some tips on how to create a great user experience on your website.

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Ten ways brands revamped their packaging for the holidays

Custom packaging is a great way to join in on holiday festivities and make your products feel like a present. Need some inspiration? Here's how 10 brands captured the Christmas cheer.

BIZ ADVICE

The Power of Offline Marketing: 5 Ways to Boost the Visibility of Your Business

As the online world gets increasingly busy, connecting with people offline helps brands build a meaningful relationship with customers. Here's five easy ways to do it.

ECO ALLIANCE

How to prep for the holidays: a Q&A with Bloomsday

Bloomsday head florist Marayke Bouma has a chat about how she gets organized for the busy holiday season.

ECO ALLIANCE

Little Spoon, big impact: How Little Spoon is making nutrition-packed food for modern families

Little Spoon is disrupting a sleepy, waste-filled industry by creating fresh baby food for kids. Co-founder, president and chief marketing officer Lisa Barnett talks spotting a gap in the market and striving to be a sustainable business.

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How to inject personality into your packaging

Good packaging will help you stand out, but great packaging tells a story about who you are. Not sure how to add personality to your packaging? Read our guide for some inspiration.

BIZ ADVICE

The 2022 Small Business Holiday Checklist

The holidays are just around the corner, which means it’s time to start prepping for the seasonal rush. Here’s our checklist and in-depth guide for navigating the 2022 holiday season.

BIZ ADVICE

How to Create Custom Wrapping Paper for Your Business

Any business, big or small, can make the most of custom wrapping paper. Here's the process to follow when designing some – it's easier than you think!

BIZ ADVICE

How to minimise your ecommerce shipping costs

Our partners at Parcelhub share their best tips and tricks on how you can decrease shipping costs and enhance the customer experience.

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Ten ways brands used blue in their packaging

The color blue is extremely versatile when it comes to packaging. Want some shade inspiration? Here's ten brands who used blue in a variety of ways to get your inspiration flowing.

ECO ALLIANCE

Natural and Scented Self-Care Products with BON LUX

"I think as a brand, it’s important to make the entire experience of opening a box and unwrapping things beautiful." Chantel Camilleri, designer/maker at BON LUX

BIZ ADVICE

Here’s how six businesses nail consistent visual branding across all channels

Consistent visual branding helps build a relationship with customers and gain their loyalty and trust. Here's how six businesses keep their branding aligned, online and offline.

BIZ ADVICE

Marketing Inspo: 18 Tips to Create a Customer Retention Program that Actually Works

Customer retention programs are vital to small businesses so if you don't have one in place, now is a great time to start. Here's our guide on how to craft one.

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Our ultimate guide to taking a great packaging photo

Packaging photography is an awesome marketing strategy for small businesses. Here's why a picture is worth a thousand words.